Happn is an application that allows you to find your soulmate by introducing you to those strangers you passed by on the street, and by setting you up with them!
While the competitive offer of dating apps keeps increasing, Happn wanted to bring its concept back to what is really essential… LOVE! In a surge of romance, the application deployed a marketing initiative in the streets of Paris where several street names were enhanced with an extra poetry. Result ? The «Rue du regard» became «Rue du regard échangé», the «Rue du jour» became «Rue du jour de notre rencontre», the «Rue papillon» became «Rue papillon dans le ventre», and more !
To make sure that not only the lucky passers-by would see the marketing campaign, and therefore, to optimize the return on investment, Happn used the influence power of multiple french influencers to share this original initiative. Thus, the campaign’s visibility surpassed the lucky passers-by to reach an important pool of potential consumers.
Here are Made in‘s favorite pictures, see more with the hashtag #happnstreets.
Theballoondiary
Rue du jour de notre rencontre La campagne romantique #happnstreets sur l’Amour en ville by @happn_app
Lostinadmiration
This scene touched my heart today – seen at Rue du Jour de Notre Rencontre – renamed by @happn_app a creative project of #happnStreets ! All I want for my future is to be happily in love for life! Wishing all the happiness and health to this beautiful couple I saw!
Ely_Gypset
J’ai trouvé la perle rare, rue de la perle rare merci @happn_app ❤. * #girl #look #lookbook #graceandmila #style #streetstyle #happnstreets #gucci #bag #fashion #blogueuse #fblogger #happn #ad
Julia.Flabat
Rue Papillon “dans le ventre” c’est de circonstance… #happnStreets #19weeks #pregnant #4months
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