Outbound business-to-business (B2B) call centers are a very viable option for consistent lead generation in the Healthcare Industry. Many companies are engaged in selling products and services, such as Electronic Health Records (EHR) software. While these type of sales can often bring in large volumes of sales revenue, telemarketing into the medical industry can involve hours of outbound calls in order to secure one qualified appointment. This type of appointment setting is often outsourced to qualified call centers.
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TeleSource Center has extensive experience calling into medical offices, hospitals and other organizations in the Healthcare industry. Successful outbound telemarketing projects into the healthcare field are different than other types of call campaigns. Medical office personnel are very busy and difficult to reach, so you must offer a concise and value-added message when you call. And the physician is usually not the decision maker in regards to accepting an appointment. Often the office manager or perhaps a relative of the doctor makes these decisions and is the person that you need to meet with.
Hospitals and other organizations in the healthcare field are a prime target of telemarketers, so it is even more crucial that your message is refined to the point of demonstrating strong value and qualifying the contact to schedule the appointment. You do not want to come across just like the other ten plus companies that called for an appointment today.
Please call us at 800.770.4350 to learn more about our lead generation services in the healthcare industry.
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