In this article we’re going to examine some of the more advance Wordtracker features that are available only in the paid version of the tool But don’t worry – using the paid version still might not have a direct impact on your budget because Wordtracker offers a seven-day free trial of the full-featured version.

After you sign up for the trial and log into your new account, click the link labeled “Keyword Universe” on your dashboard page. Next enter the keyword terms you are researching and click the “Proceed” button. Wordtracker will then collect all Google keyword phrases related to your search term. You can then review these new terms and add any of them to your “basket”

Then return to the table of results on the left side of the screen and generate another list of keyword phrases you generated with your original search. Do this as many times as necessary. The Wordtracker software will filter out duplicates that are added to your basket, so don’t worry about overlapping results within the individual searches. Once you are satisfied with the number of new terms in your basket, click the “Click here for step 3” link at the bottom of the page.

You’ll be taken to a page that lists all of the phrases in your basket, in decreasing order of popularity. But remember this is only the first step in our process, however, because we still need to figure out how much competition there is for each term. A slightly less-popular term with far less competition is most often the better one for a new business to focus on.

So next you’ll click on the button labeled “Competition Search.” You’ll choose the search engine you want to evaluate your keyword terms against (it’s probably best to start with the most popular search engine – Google), and click the “Proceed” button. You’ll then see a table with the competition statistics included.

You’ll see a column labeled “KEI Analysis”. This number is calculate by dividing (a) the number of times the keyword term appeared in Wordtracker’s database over the past 160 days, by (b) the number of competing web pages that already exist. For our purposes, the higher the KEI Analysis number, the better.

Definitely take advantage of the seven-day trial. If you have done your preparation in advance of signing up for the trial, you may be able to do all of the necessary research before the seven-day period ends. You might want to make a list of a few dozen niche markets before signing up, and then spending as much time as necessary to complete the research process described above.

By spending the better part of a week doing this research, you’ll collect an incredible amount of valuable information you can use to make your business a success.