The usability and design of your site, strongly affect those factors that enhances the visitor’s experience. It is not a difficult task to create an attractive website and still be optimized for search engines. It is not obligatory to engulf a website with Graphics when they can be overlooked. The heavy graphics only cause the page to download slower. The aesthetics of a site should be such that it serves the purpose of a webmaster, a user and most importantly do not exploit the search Engine. Primarily due to a lack of knowledge the webmasters overload their web pages with graphics. Many of you might not know that Flash only websites, while attractive are not appropriate for search engine optimization.

On the contrary you can consider keeping 90% regular text HTML and can insert Flash elements to endow only the interactive attractiveness. Though we can’t restrict any web designer to limit the creativity but yes we can think about embedding code wherever possible over graphic elements. Equally, important are the complexity of the graphics as the web sites structure, layout and functionality of a site. There are also some advanced techniques that can endow your site an appealing look and increase its functionality. CSS, PHP scripts, JavaScript have become more prevalent, but these shouldn’t be used overwhelmingly because they run the risk of spamming also.

Search engines are for people who are searching for something, and your site should cater to those people as well. Writing well optimized web pages are still the number one method of finding information on the web. High quality content being the second to get high ranking in the SERP’s. So, to get a higher ranking you need to mull over what your visitors want and need. Think about the kind of content that your competitors are providing on their sites, and what you can provide that would better serve your visitors.