Within a few seconds of landing on your website, a visitor must be able to determine what your site is about. web design course in Kolkata should be able to navigate easily to their desired page. The functionality, usability and content of your website have a lot to do with your bounce rate. Does your website cover all these aspects?
If your website is not able to communicate easily with your audience, about its purpose and use, the goal of building a website will not be achieved.
Here are a few tips through which you can improve your website to a great extent:
- Design a Plan
- Social Share and Follow Buttons
- Integrate Call-to-Action
- Use the Right Images
- Site Navigation
- Mobile Optimization
- Identify Unknown 404’s or Broken Links
Design a Plan
To design a website, you first need to have a plan to meet the needs of your visitors. Keep in mind the buyer’s journey – from the point they land on your website to the point when they become your customer. Plan a step-by-step process of the buyer’s journey through which you should be able to effectively answer the buyer’s questions.
Understand what content they would like, what pages will they view and what will make them convert to effectively gain leads through the sales funnel. Take into consideration your existing research and know how the visitors became your customers. Use this to plan out an effective strategy to design your website.
Remember to remove all the unwanted images and content that could be a hindrance in the buyer’s journey.
Social Share and Follow Buttons
Despite having great content and design, your website is not getting enough traffic. Your website cannot reach its maximum potential if the users are not able to share your content and offers. Social sharing buttons bring in a lot of social traffic which your website might be losing if you haven’t included share and follow buttons.
Social sharing buttons are small icons of different social networking sites, placed on top or bottom of a website, which enables users to share your page or content directly on the social networking site of your choice.
Social follow buttons allow the users to visit your social media profile and directly follow you.
These buttons help in forming a personal connection with your users and they can get regular updates on your website.
Integrate Call-to-Action
Call-to-action are the elements that give the users a direction on what they should do next after landing on your website.
If a user doesn’t know what to do next after landing on your website or which page to view, they will simply bounce back. Give them a proper direction so that the user experience doesn’t get affected. A proper call-to-action like “click here for more information”, “download our free e-book”, “sign-up for our webinar” etc. will help the user know what step they should take next. It also helps us in achieving our desired goal.
Know how to integrate required call-to-action through web design course in Kolkata and convert your visitors into customers.
Use the Right Images
The images used play a huge role in how a user sees your website. Do not just pick any image and use it on your website. If real images are not possible for you, search for images that are not over-the-top or too flashy.
Your images should be in context with your website, what your website is about and should be related to your content. Also, keep good quality images on your website which are properly optimized and are visually appealing. An image that is too big in size affects the loading time of a website, resulting in losing the visitors.
Site Navigation
Navigation is an important aspect that should be kept in mind while designing a website. A site that is confusing or isn’t easy to navigate will result in losing the potential customers to your competitor.
While designing a site keep in check the site structure and responsiveness of your website. The users should be able to easily find what they are looking for. A good site structure also helps the search engine spiders to crawl your website properly and rank it accordingly.
Mobile Optimization
Optimizing your website for mobile has become imperative since a large percentage of internet users own a smartphone and use it for accessing any website. Google has now opted for ‘mobile-first-index’ to analyze and rank any website.
If a user has trouble accessing your website from their mobile because your site isn’t loading fast or your website isn’t optimized for mobile, they will most probably bounce back and you’ll lose a lot of mobile traffic. Your website should be able to meet the needs of your visitors. Having AMP (Accelerated Mobile Pages) integrated on your website helps to create user-friendly content and load it instantly anywhere.
The web design course in Kolkata includes all the important aspects that you need to learn before designing a mobile-friendly website.
Identify Unknown 404’s or Broken Links
Regularly test your website for any 404 pages or Broken Links. If your website is too old and or big in size, it might have a few links or pages that are not working anymore. These links and pages can affect the quality and performance of your website. Evaluate and fix the errors so that there are no broken pages or links.
Web design course in Kolkata helps you learn the tools and tips of removing such errors and making a website free of 404’s and broken links.
Designing a website takes a lot of time and effort. Keep your site structure, content and other functionalities in check to deliver a good user experience. At the end of the day, you should be able to convert your visitors into customers – your customer should be able to get what they are looking for and you should be able to achieve whatever your goal is.
Enrol for web design course in Kolkata and learn how to design a responsive, user-friendly and search friendly website.
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