What I like most about sports was the content, not the game.
I always loved the way Howard Cosell, always kept things interesting with his announcement of the game on television right in front of you.
Red Smith was a great sports writer that had a wit about him.
He made yesterdays sport an event.
Both Howard Cosell, and Red Smith, were innovators of their craft.
So was Elvis Presley, Steve Jobs, Jimmy Brown, Allen Says, and the list could go on for pages.
I won’t do that to you.
I will tell you an old, old story one that you may be familiar with.
Stay with me for a moment… I have to put on my Red Smith cap real quick.
And we're off to the races…
There’s an old story about the tortoise and the Hare who challenged each other to a foot race.
At the starting line, the hare took off quick like a bullet. He looked back to see the tortoise moving along slow and steady, but way behind the hare. So the hare napped. Meanwhile, the tortoise slowly and steadily made his way to the finish line to win the race.
You can take away a great blogging lesson from this fable:
Slow and steady wins the race.
And since salesmanship is the hare and content is the tortoise, you know where to focus your efforts.
I've seen a lot of slick marketers come and go in this business in my ten years as a full-time, but those who were in this business then and still are here now all share one thing in common:
Great content.
Think about it…
You can sell anything with good marketing – once.
A great sales letter can sell a mediocre ebook, a misleading report or even a downright ghastly video.
But as soon as the customers discover the quality of the content, they’re out the door for good.
Some will refund, some won’t, but none of them will ever buy from you again.
You’ve probably also seen people use poor content – even…
“scraper content” – to pull in traffic from the search engines.
Problem is, this content is written solely for the search engines, without any regard whatsoever for the end user.
So while the site might pull in traffic, it’s NOT going to garner any repeat visitors.
Both of the above points are examples of short-term thinking.
This sort of business model always leaves you scrambling for new customers, trying to repair their lost reputation and chasing rather than attracting customers.
Those who practice this type of marketing eventually give up!
Listen, making money doesn’t have to be that hard.
Instead of relying solely on great salesmanship to make money, why not focus on a combination of great salesmanship AND great content?
That way your marketing and sales copy bring the customer into the door – and your great content keeps them coming back again and again.
Which brings us to the next point…
I mentioned Jimmy Brown moments ago.
He was the first affiliate program I ever signed up with back in the early 2000’s.
I think it was back in 2012, Jimmy slowly began retiring all of his great products.
If you didn’t know he was an early email marketing innovator.
Jimmy is also a prolific content creator and has written more best selling products that will blow your mind.
The thing is Jimmy is coming out of retirement.
Last week he rolled out his first official product under the “Earn-Come” name.
The first was a cheat sheet titled “Dream Business.” Click here to sign up for the weekly free resource.
You’re welcome J
The second came out this afternoon titled “Business Briefs.” This is a done for you highest quality content solution that comes with full PLR rights. Over 100 pages of meaty content that you can use to make the bucks, gain a following or even…
Create a Kindle ebook.
There is a secret hidden gem in the sales letter.
That hidden gem is called “The Perfect offer cheat sheet.” Click here to hunt for that free resource now.
Of course, those are my affiliate link. I may get a referral fee if your purchase anything on those pages.
Okay, now that I have introduced you to Jimmy D. Brown, I will tell you a little-known fact about him.
He is the man who started the PLR industry as you know it today.
His content is innovation at the finest level.
You won’t find the content of this high of quality outside of the resell rights industry.
Okay, I won’t hold you up any longer.
