Online presence of your company:
It is a fact that your online presence is pretty much crucial to your business. Users not only seek out reviews but they also read them and they take them seriously. Almost every one has an access to the internet, whether they use PC, tablet or smart phone.
Now people expect convenience and quality that’s why no one likes to operate in the dark. Before selecting any business to use, most people use the internet in search of Yelp reviews to select which option is better.
Believe it or not, local marketing is a latest trend nowadays. Google is constantly changing algorithms to provide relevant search results. The review website Yelp is designed that allows consumers to comment, rate and post about their experience with businesses.
Yelp is the key player having 100 million monthly unique visitors – Mobile devices with Yelp app installed grew 60 percent.
How useful for local business marketing?

• 44% user says reviews are most important.
• 26% users say ratings.
• 17% users say number of reviews.
• 14% reviews written by someone they know.

Yelp’s reviews are always changing so you need to remember how to engage with your customers via Yelp messaging. Yelp will show all the written reviews on business’s profile page. It can be a bit difficult for the user to understand it.

Visit the Yelp business page:

• You first need to locate the person’s name and his profile picture. Also, you need to look at the other statistics that includes the number of reviews to the left of the review question. Just below that you will find buttons for sharing the reviews to social media websites along with writing a business update. 
• If you really don’t feel it is right, you have the rights – you can easily remove the buttons that it provides. The mouse cursor must be hanging firmly over that particular review for the buttons.
• Now at the right hand side, you can easily see the rating and the list review that was placed in along with the review and votes.

Bottom line:
I hope you got the idea of the posted reviews on the Yelp website. Engaging users who are already keen about your business is the perfect way to create royal following. About 78% of consumers say that hearing from management about their reviews makes them believe that the business cares more about them.
Try to respond to users as it has benefits like: you attract new customers and boost the retention rates that have a radical impact on your bottom line.