To increase conversions, create more traffic and improve the visibility of your online business follow the most breakthrough online Marketing trends of 2017

1. Live video will take off

Users of social networks are increasingly demanding more content in real time. Allowing them to see places and events that they did not have access to before. Thanks to the increase in Internet speed and the presence of mobiles everywhere. Live video has become one of the trends of online marketing. Moreover, the applications and platforms that offer this type of experiences.
Of course, live video has been gaining market space for years. But 2017 will be when it finally takes off and conquering more brands and users than ever before.

2. The visualisation of data will be more and more essential

Online marketing experts are unable to live without data. We have access to more information about who buys what, when and why, and what messages and channels are best for reaching them.
But even top analysts may have trouble understanding the vast amount of data available today. Simply, our brains are not meant to process numbers simply. That is why it is necessary to put the technology into our service through the tools of data visualisation. By 2017 all companies will want to start using them, and those that do not will start at a disadvantage.

3. Native advertising will be more popular than ever

We are already fans of the native publicity, and this year its impact will not stop growing. As users demand more quality content and filter annoying ads through ad blockers, the effectiveness of Native Advertising will continue to increase.

It is one of the most interesting online marketing trends for 2017 is the appearance of improved native advertising formats. As well as the incorporation of new brands in this market.

4. Niche markets triumph

The digital marketing operates in an increasingly crowded space. Although the number of potential consumers remains stable, growing brands trying to gain market segment appear. The solution is addressing more specific niches, with fewer users and very specific interests. And thanks to the new tools we have, online marketing will become more and more personal.

5. More immersive marketing experiences

Users want to feel that they are not just looking at a screen. Thanks to augmented reality and virtual reality, marketers already have solutions to satisfy them. But these are not the only resources to provide an immersive experience. We also can use 360-degree videos or live webinars can also help you make your audience feel part of something bigger.

6. New content trends: density vs. quantity

Our capacity for attention on the Internet is not diminishing as the technology improves. Users leave an app or the web that does not load in a matter of seconds. Do not pay attention to most of the content that passes through their social networks and is able to share an article by just reading the headline.

In this online marketing competition for drawing the user’s attention, content density is crucial. Every line and every word count, so put your best experts in creating content to boost your online marketing.