| SEO marketing services |
In general, there are different SEO strategies for Social sites and search engines. But both have a great impact on the website, business, brand awareness and making more sales. Neglecting either of the means the brand will miss a good number of potential buyers. SEO marketing services always recommend having a great Social Media and search engine SEO strategy in order to make most out of what you have. In this post, we will be discussing how social media affects SEO.
1. Increases Online Visibility
Usually, an SEO strategy focuses on search engines and visitors coming from these platforms. But social media also impacts SEO in a number of ways as like as pay per click advertising services and increasing online visibility is just one aspect. A brand with a strong presence on social sites, Facebook, Twitter, Instagram etc., will have a deep impact on the users and affect its buyers. Effective content post, blogs, promotions, awesome offers by brands are often shared by people on social sites.
2. Drives Traffic to Website
Thousands of brand and companies have survived only by focusing on social media just because they had enough traffic to support the business and idea. Social sites provide more traffic than search engines but the quality of traffic is not as good as of search engine. However, a new business can really boost its website, increase traffic, convert more users into customers and increase sales. After all, the social media traffic comes in free if you have a good presence with followers.
3. SEO Authority
SEO authority matters for the websites that target search engines according to credible sources from custom SEO services. These websites can improve authority with more traffic from foreign and targeted countries and with more visitors. Improved SEO authority refers to better results regarding appearing in top search results in search engines. And this ultimately improves the website and makes more money.
4. Brand Recognition
Not many people know about a certain brand if they are not present on social sites. Social media offers overnight fame and a business company or brand with a unique idea can be viral within a week and beat other competitors. Moreover, a brand gains more recognition through social media websites.
5. Improves Brand Awareness
With some good quality and catchy content, the brands can attract more people and buyers. The content, informative, though not promotional is more effective in engaging users, making them share the content and ultimately increase the website traffic. More shares on post refer to increased visibility and better brand awareness. There is no better way to improve awareness of a brand that social media sites because they are quick, offer immediate results and are way cheaper.
6. Local SEO Depends on Social Media
There are thousands of SEO marketing services and they all recommend social media for local and small business SEO because it offers effective results for this kind of business. Many of us know over 60% of people who make purchases online use their phones and an SEO strategy without targeting these users fails in the end. The more visible a business is online and on social sites, the more likely it will be noticed by search engines.
