Last time I went over the qualities that make an excellent logo. This time around, I want to supply a real life example that included a recent task that had just recently completed. A fashion show hired us to work on their branding, Marketing materials, step and repeat banners, and producing and maintaining a Social Media presence for their upcoming event.

Among the stipulations to this event was that sponsors were allowed to have their logos showed on the printed materials, consisting of post cards and banners. A lot of these logos looked great on the banners, however they became unclear when they were sized down to fit onto the smaller sized postcard. Many of the Colors ended up blurred and text turned illegible, overly detailed shapes were distorted into something unrecognizable.

When developing a fantastic logo design for your company, you will need to create one that will look clear and nice at any size. Take your time to intentionally consider the colors, shapes, and text.

A lot of colors can quickly end up being blurred. Likewise, colors that are in the same family can blend together, losing their difference. Attempt sticking to no greater than two to three colors that are clearly defined near each other. Red and yellow or orange and black are 2 examples of highly contrasting colors. Teal and sky blue might blur too quickly in such a small space.

Shapes can end up being obscured easily, particularly when there are complex lines and angles. Too many overlapping images might become a ridiculous blob. Rather than footprints and flowers, look at simple squares, triangles, or circles for your brand.

Some typefaces are unreadable at any size, but others look great as a letterhead or company card. Keep the text to a minimum as logos are meant to be images, not wording. Keep away from flowery scripts or any super detailed typefaces that may become illegible when sized to fit onto different media.

Thanks for reading this article– I hope you have a better understanding of why the small details are crucial in logo design.

Graphic & Logo Design, Printing, Social Media Management, Web Design, along with other branding & business marketing strategies are just some of what we do at the Roseville, Michigan based Fusion Marketing.

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