1. Follow how readers go through the world wide web
· The users have a different way of reading the web.
· Other than what they are reading a book from first page to last page.
· In the world wide web, the users don’t read every word.
· They skim across the content.
· They try to get a fast impression of the content.
· They go through the portions of the area of interest and do not read the other parts.
· You must understand the way users go through the world wide web.
· Then you have to write content in that style, which is easy for readers.
2. Compose content which is easy for scanning
· You must be direct
· You have to begin with conclusion . This is known as Inverted Pyramid style.
· You have to concentrate on each paragraph with a central key idea.
· You have to use headings, which have meanings.
· You can use bullet points as well as numbered lists.
· You may write summaries.
3. Express yourself in simple and briefly
· You must be brief.
· The word count must be minimum.
· You have write in a lucid way.
· If your Audience is expert, then you have to explain those terms.
· You need to put the links to the users in simple background data.
· Then the visitor casually can follow the topic.
4. Understanding the audience
· Who is your audience?
· What are the requirements?
· What will they discover in the web page?
· What are the great qualities of the audience?
· You have to create a profile of the audience.
· You have to concentrate on the content on the requirement of users’ and the work.
· You should not centre around you or the organisation you are working for.
5. Keep user busy
· Imagine about the future user.
· You have to keep in mind of the audience while writing.
· You have to talk directly.
· You can Provide conversations.
6. Develop trust
· Provide facts in the web writing. Be accurate about the facts.
· You can put the links of good websites in your article.
· You can provide quotations of the trusted authorities.
· You have to provide content that fulfills the purpose.
· You need to maintain privacy. You have to show respect to the copyright.
· You have to keep the information up-to-date.
· You can inform the reader to contact you.
· You can reveal your identity at the end of your writing.
· You can check your content using spell checker.
· You can tell people to see your writing and correct them if necessary.
7. Check and develop the content
· At the beginning test yourself
· Review every web page by thinking of yourself as the user.
· You can test on other users for knowing how it works and the difficulties.
· Check the content on the groups of audience with various levels of understanding.
· Check the performance of web page in the browsers generally available.
· You have to constantly test, then refine, then test, then refine, then test …
· In this way, finally you will get an idea.
8. Guide people and search engines
· You can organize your web content and make the website easily navigable.
· You can utilize hyperlinks for articles at the personal website and other sites, which are helpful.
· You can do research on keywords for determining keywords people prefer for finding the content.
· Use those keyword phrases, which people like.
· Pay special attention to the heading of article
· Pay attention to the starting paragraph.
· Provide descriptions in texts for the images.
9. Develop the look, tone, and feel
· As you develop web pages, the target is a single tone, feel and look in every part of the site.
· The target is to the right tone for suiting the need of the group of audience as well as the subject.
· Maintain a positive tone.
· Employ multimedia in the web page carefully. The purpose is to enhance the look of page, and not for distracting the user.
· You need to develop the right brand
· You have to include the brand in all pages of the website.
· Develop an impact on the mind of the user using images, color, tone in conversation.
· You have to indicate about yourself in a subtle way.
10. Try to be generous with the expertise in knowledge
· Users provide value to the expert.
· The visitors will come to the website.
· You will develop credibility.
· You will become an authority on a particular subject.
· You should not spread the knowledge at one shot.
· You have to spread the knowledge part by part.
· You need to provide a summary initially. You can allow other users for further details.
Content writing is an interesting profession. You can get spread your knowledge through the right use of keywords. Your power of expression can help you attain new heights in your career. By following the above techniques, you can get the attention you deserve as a web content writer.
About me:
Pratanu Banerjee is a freelance content writer at upwork.com, thekarmayogi.com and he also writes blogs. He writes on various topics. He has worked as content writer for 5 years. You can contact him at [email protected]Pratanu Banerjee provides training in content writing at INSTITUTE OF PERFORMING ART AND MIND POWER DEVELOPMENT affiliated under WORLD ART ORGANIZATION. The classes are held at paikpara, Kolkata. Distance learning is also provided. Pratanu Banerjee also teaches synthesizer, harmonica, flute, Spanish guitar and hawaian guitar at performing artist society, affiliated under Srijony Bangiya Sangeet Kala Kendra.
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