RE-LAUNCHING A BRAND.  California Tortilla; 17 year old restaurant franchise based in Bethesda MD came to us with a problem. They were well established with a loyal customer base but with national competitors like Chipotle and Mel’s entering their market their daily numbers would soon become declining numbers. They needed a solution quickly.

SHOWING THEM THE “FRESH”. “It’s time to stop telling them we’re fresh! It’s time to show them!” We completely re-imagined the brand and the restaurant around this idea with a fun new brand, a face forward message and a restaurant design that lets you watch as your meal is prepared fresh before your eyes in the the California Tortilla kitchen theatre. The first of the newly branded California Tortilla stores opened this spring to rave reviews and BSR has partnered with CT to open new franchise locations and retrofit all of existing locations to the new design. Visit the California Tortilla project page to learn more about this project!

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