Sajid Nadiadwala and Imtiaz Ali worked together for the first time on the critically acclaimed movie Highway. The Film, which was produced and directed by Imtiaz Ali, was presented worldwide by Sajid Nadiadwala’s banner Nadiadwala Grandson Entertainment Pvt Ltd. On his collaboration with Imtiaz, the ace producer said, “It was both an honour and a challenge when Imtiaz entrusted me with the big responsibility of ‘Highway’s’ release. We worked with our distribution partners at UTV to give the film an appropriate release across 800 screens with carefully selected cities and cinemas across the country.”
Highway, which was made in a moderate budget of 18.25 crore, earned Rs.15.50 crore even before its release. After starting off to a slow start, thanks to positive word of mouth, the film starting making some progress at the box office. 10 days after its release the movie has made Rs 34.62 Crore worldwide. “Highway was always a profitable film, made and marketed at a tight cost but what was really heartwarming was the way the audiences warmed up to the movie. We not just made a super hit film but a much loved one which will be seen and remembered with much fondness for years to come,” said Sajid Nadiadwala.
Imtiaz Ali is happy with the professional relationship he shares with Sajid Nadiadwala. “I took money from Sajid bhai hoping that I will manage to return it and if I don’t, I will pay him by working. I have always tried to make profitable films because people’s offices shut down if films fail and I will do everything to avoid that. This is why I wanted ‘Highway’ to be my risk alone,” he said. Talking about the audience reaction, Ali said, “Happy that the film has reached the audience. We are moved by the response and very thankful. This experience has taught us many new things.”
Sajid Nadiadwalaand Imtiaz Ali are also working together in Imtiaz’s next starring Deepika Padukone and Ranbir Kapoor. They shooting for the movie will start in July this year and it will hit the theatres in the first half of 2015.
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