In a market where the big boys like ASOS, Shopbop and Topshop reign supreme it can be hard to find something that is really new and fresh when it comes to online shopping. Recently when I was trawling the web in search for a new fashion fix I came across independent label HAVAIII which is like a breath of fresh air in a crowded, muddled market place.

This fashion label feeds on wanderlust and uses it as inspiration which makes for their unique aesthetic.  Their designs are the ultimate blend of Beach Meets Street with an urban edge.  Think great scenic graphic prints with a dreamlike colour palette emblazoned on raw marled cotton.  HAVAIII is a fashion apparel label who embrace the beauty of any landscape and translate it into great, easy to wear clothing. Here is a pick of a few stand out pieces from their collection and why they would make a welcome addition to every wardrobe.

Havaiii’s Magnolia t-shirt is somewhat emblematic of their overall aesthetic.  Sun speckled magnolias look upwards towards a sky which is cut through with Havaiii’s logo set against a marled cotton background.   What makes this t-shirt a wardrobe essential is that it can instantly elevate any outfit into something with more individuality and style.  Everyone knows that a pair of great fitting jeans and white shirt are great for days where you want to look pulled together with minimum effort – this top is a great alternative to that tried and tested combination.

Havaiii’s Flamingo tank is a bold choice with its stylised graphic flamingo print and clean typeface. It’s a great statement piece as well as an easy way of incorporating a pop of colour into your outfit. This would look great styled with denim cut-offs and a stack of thong bracelets in the Summer or layered up in the Winter.  However you wear it, it is sure to become a focal point of your outfit as well as talking point as people cannot help but remark on this unique tank.

Their orange setting t-shirt again encapsulates the perfect balance of nature and style which HAVAIII offer.  Embellished with Havaiii’s super slick logo is a gorgeous sunset filled with hazy blues and burnt oranges with the silhouette of a beach scene seeping into the black background.  Paired with skinny black jeans and boots this is an easy way to add the laid back Summer vibe to an outfit even when you are wearing it in the depths of Winter!

Each offering form HAVAIII is truly versatile and can either be dressed up or down such is their relaxed yet smart vibe.  Every wardrobe needs a few statement graphic tees which can be paired with distressed jeans, battered converse and simple jewellery for a casual look whilst the addition of a black blazer can instantly smarten such an outfit up.  HAVAIII are just starting out yet great things are sure to come for a label who are able to combine style and their wanderlust ethos with ease.

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