PR WINNER OF THE WEEK: “A” (PR PERFECT) to Brian Williams of NBC Nightly News for the “get” of the decade: the first American television interview with former NSA contractor turned whistleblower Edward Snowden. Williams’ team had been negotiating with intermediaries for months, as Williams told the New York Times, and he affirmed that NBC didn’t win a bid; no money exchanged hands. Snowden’s payment? Complete secrecy of his whereabouts and a chance to tell his side of the story. NBC’s payoff? Obvious.

PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Greg Abbott, Republican contender in the race for Texas governor. Abbott’s supporters created large posters of an “Abortion Barbie” with Democratic opponent and pro-rights activist Wendy Davis’s face and put them around Los Angeles in advance of a fundraiser for Davis. Though Abbott’s reps said they weren’t behind the stunt and found it appalling, the bad taste stays all in his mouth.

THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to website Rap Genius, which forced the resignation of co-founder Mahbod Moghadam (left) after he made incredibly insensitive comments about the mass shootings at the University of Santa Barbara, CA. Rap Genius began as a site that annotates rap lyrics and has grown since then—but apparently not grown up. As the company’s explanation states, there was debate as to whether to include the shooter’s manifesto on the site in the first place; when they decided to go ahead, no one checked the annotations. While the action was swift, it did little to offset the damage that mere forethought could have stopped.