A lot of people have asked me what makes for good Church SEO. After thoughtfully  considering this question, I came up with this answer: Knowing how  visitors found your church website (or your small business site, for that matter) is the very first step in perfecting  search engine optimization. Armed with this information, a church marketing plan can be developed.

Church SEO in the 21st Century

In prior years, people would find a church mainly by hearing about it from friends or family. As time and technology has progressed, the internet has now become one of the main ways that people find a new church. This is because it allows people to search for churches by location, denomination, and many other things. Then, church websites that come up in searches provide all of the necessary contact information such as phone number, email, and directions. Church websites also give people a little idea of what the church is like before they even visit it.

The Hows of Church SEO

People will usually start their search for a church on a search engine such as Google, Yahoo, or Bing. Once a person searches for a church they’ll go through the church websites and decide which one they are interested in by the content. If a person really likes the content of a particular church website, then chances are good that they will visit the church. How that all works is a lot more complicated than it sounds, so let’s break it down so you know exactly how people find a church website and can improve your site to get more visitors.

After going to a search engine, people will proceed to typing in a search phrase. People will usually type in a phrase including a certain area or region because they want to ding a An example search phrase would Church in (City), (State).
Some people may also type in a certain denomination, ethnicity, or language that they are looking or in a church.

Most people won’t already know the name of your church, so they will use a general keyword phrase. It is your job to determine the most commonly used keyword phrases that describe your church. There are tools to help you find such phrases, or you can hire a professional like Christian Web Media who can help you use keyword phrases to your full advantage and get your church a high google ranking in those phrases. By hiring a professional for church SEO, and keeping track of and managing search phrases for your church website will be much less of a hassle. This way, you will always be able to know how your church website is doing in search engines.

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