In today’s economy, the market for Original Artwork has diminished considerably. Once potential buyers are now concerned about keeping their jobs and making the mortgage payment on time. Connoisseurs who used to purchase $1000.00 paintings without even flinching are thinking twice about paintings half that price. This is a serious problem for professional artists who live off of the sales of their paintings. These artists don’t have full-time jobs to fall back on. Art is their job - art is their life, and their lives are being threatened by the faltering economy we face.
There is a solution to this problem, however, that some artists will take advantage of now, and it will carry them through the current tough times, as well as increase their market share in the future when the serious buyers return. The solution: Original Artwork Reproduction. There are a number of places that can take an original painting, drawing, or pastel and scan it or digitally photograph it to create a high resolution digital copy of the work. Prices for this service vary from shop to shop. On the low end of the spectrum, you can find places that will reproduce original art for $50.00 to $75.00 per piece. On the high end, some places charge as much as $200.00 or $300.00 per piece. Do some research and find the place that suits your needs, both in quality, and in budget.
Once a digital copy of the artwork has been created, a whole new world of opportunities opens up to the artist. Instead of selling the original painting for a one-time price of $1000.00, an artist can now reproduce limited edition prints of the piece over and over again. The cost of production is drastically reduced, so in turn, the price can be reduced as well. A lower price means that more people will consider purchasing the piece, because it will now fall within their tightened budget. There is no limit to how many prints an artist can choose to sell, so the potential profit is much greater per painting, when selling prints versus the original. Don’t forget – the original is still available for purchase for the still-wealthy connoisseur. Another advantage of reproduction is the wide variety of options that are available to the artist. Offer small photo prints, matted prints, postcards, and more. The goal, in this economy, is to offer a wide variety of products in different price ranges that can appeal to anyone; Rich or poor; there is something that everyone can afford to take away.
Lastly, this is not just a temporary solution to weather the current economic storm. This is a permanent opportunity to increase profitability and share your work with a larger group of people. When the economy stabilizes, there will still be plenty of people living on a tight budget. These people deserve to enjoy fine-art too. Continue to offer products in low price ranges so that anyone can afford something. You will gain a lot of exposure, and you’ll be sharing your gift with many people who normally wouldn’t be able to enjoy your beautiful work.

For more information on Original Artwork Reproduction, you can contact John Gilman with Faville Photo. Faville Photo specializes in artwork reproduction and large format giclee printing.

Call: (623) 204-7516
Email: [email protected]
Web: www.FavillePhoto.com