Kersi Rustomji is 75 years old and was born in Uganda. He is one of the thousands of Ugandan Asians who fled the country when the Ugandan dictator Idi Amin gave the Asian community 90 days to leave. Kersi, who is from Parsi, or Parsee, Indian background went to Australia and settled there.

His writing is fascinating and those who understand Parsi culture, Kersi sees the world around him through Parsi ‘eyes’ and often mixes two or three languages to write about issues that matter to him

The advent of digital media has been beneficial to many writers and lobbyists. It consists of developing new weblogs or blogs, websites and video materials and accessing popular networking sites. My own work in digital inclusion consists of three parts:

• Helping creative people to reach audiences
• Helping mainstream audiences to reach unique work but not necessarily new work.
• Helping individuals and organisations to develop capacity and capability to access and outreach programmes
• Helping individuals and organisations to develop networking initiatives through new joint ventures, networking programmes, partnerships and funding initiatives.

A campaign to support Kersi Rustomji to reach audiences–  

a) To reach hard to reach people, community groups and organisations which may be considered “hard to reach”- a major commitment to ensure that lack of technical knowledge does not exclude them from the world of communication and audience development and

b) To develop new audiences, for example, structured support to create and retain new audiences.

c) To forge, develop and join new collaborations

The second objective of my campaign consists of the reverse – creating access to new and innovative   artists and writers through ‘mainstreaming’ a programme of action which consists of proactive action to identify interesting work and to support the development of networks. The third part of the campaign is to help prospective collaborators to develop capacity, joint ventures and new funding options to create new work or to upgrade existing work where needed.

 Kersi Rustomji’s earlier work can be accessed by visiting this site: http://kersirustomji.blogspot.com/