*Beyond Citizen Kane Trailer
To understand Brazilian image we have to analyse Brazilian television. The relation between telly and Brazilians is very strong. Beyond Citizen Kane is a documentary, made by BBC, that explains how the big Brazilian television company "Globo Television" have a direct influence on Brazilians. The documentary since launched was forbiden in Brazil.
TV Globo have approximately 70% of the audience every day in Brazil. Most of Brazilians tends to assume the values showed by Globo for them. They choose what Brazilians will be talking about and which ones will be the worries. They have the “public-making” ability in their hands.
The meanings of what is to be a Brazilian are maintained every year by Brazilian media. Beside that, they reproduce Brazilian image to the world through soup operas and programs. The world absorb it all and spread in various ways, for example, in movies of entertainment and fiction as “Anaconda” and others. In the end, news and fantasy about Brazil are spread in the world and how we see, the Brazilian television have good blame on it.
But after all, what is Brazil for Britain?
I made a search of content about Brazil in the websites of the mainly and most popular tabloids in Britain. How expected, for Britain, the football players are the most popular Brazilians. The focus is as well in poverty and violence. So, by rich countries point of view, Brazil is not important, beside in the football world. Other qualitative characteristics of Brazil frequently presented for the world are the connotations attached to nature, carnival and sexuality what just make it worse.
The attention of the Tabloids indicates the absence of news about the good industries, discovers, musicians, and all kind of good arts and production that exist in Brazil. They just make available for public attention the scary, exotic or sensual. The kind of Brazilian that Tabloids give attention when speaking about Brazil are the carnival woman who accidentally lost her clothes on camera or the football players who made a millionaire contract with a new team. So Brazil is a big party.
Occurrence of news and themes of Brazil and the relative amounts of attention that the press of Britain gives to each theme related to Brazil. The Sun: Approximately 76% of content about Brazil is sport. 11% is violence. 11% is celebrities doing tourism in Brazil. 3% is superficial discuss about Amazonia. The Mirror: Approximately 90% about sport. 5% about violence. 5% about celebrities doing tourism in Brazil. The Daily Mail: Approximately 91% is sport. 4% is economy. 2% is violence. 2% is poverty. 2% is woman in carnival.
