Connection is the game-changer. Any business that seeks out to grab a bigger slice of the profits must first learn how to grab a bigger portion of the consumer pie. With so many devices and apps these days that make it easy for people to communicate and stay in touch, knowing what you need and want for your own system is crucial in improving your communication strategy.

And the first thing on the list of the things you should want in your wish list is interoperability. Tech Target puts it in simple terms, defining interoperability as the capability of a system or product to be compatible with other products and systems, all without any special help, effort or assistance on the part of the user. One such technology that fulfills those terms best is video conferencing.

Multiplatform

These days, about 90 percent of Mobile users go online before they shop or pay for a service. Want to catch a movie with pals? Go online and look up at the latest offerings. Need to book a last-minute trip? Sure thing. Just log onto your account, book your flight and pay online.

Have to call up your team and ask for a project update? You got it. Mobile connectivity has grown over the years and made it possible for people to move away from their desktops at work or home. Whether you need to check on your email, shop or just look up information you need, technologies like this have made life so much easier. That also meant a shift in gadget use and design.

With more and more people adding their phones, tablets and laptops to their gadget go-to pile, there was an urgent need to make sure switching from your laptop, tablet and mobile phone was a seamless and hitch-free experience. That’s where cloud-based video solutions found a niche. Designed multi-platform features, users can access video meetings and chats on any of their devices.

If you ever find yourself in traffic and need to be in a meeting in the next 15 minutes or so, you can open up your laptop and log onto that meeting. But what if your laptop is low on battery? No worries. If you have a tablet or mobile phone, switching to either one is easy and allows you to connect to the meeting, without any further problems and hassles. That’s a hallmark of interoperability.

Room to remote capabilities

Another essential thing to understand about interoperability in video solutions is its anywhere, anytime connection. Industry names like BlueJeans offers a video conferencing system with room-to-remote capabilities. That means companies can have rooms at the office dedicated to video conferences and meetings, outfitted with the latest tools and systems.

And make it possible for anyone outside of that conference room to connect to the system and meetings via gadgets such as mobile phones and tablets. This is a solid option for companies that employ work from home employees or have remote staff on board. Room to remote allows onsite and offsite teams to work together and communicate at a much lower cost than other communication systems before. So whether you’re in a conference room at HQ or at home a continent or two away, staying up to date with the rest of team is easy. It’s also made managing remote staff a whole lot more efficient and convenient.

Collaboration-ready features

Because these video systems have no problem working with an array of other systems, apps or technologies, it’s also improved the level and quality of collaboration in many organizations. Team leads are finding it much easier these days to distribute work and keep the whole team on the same page. Employees from geographically disparate parts of the globe can easily get in touch with each other, ask about a clarification or request for assistance and come up with a solution in minutes. As collaboration-rich systems like this grow and evolve, they also change the way companies do operate. Wrike says the right tools can give your team the productivity boost it needs. Video conferencing capability certainly seems to hit the mark.

Cloud-based

Another quality of video solutions is that these are cloud-based applications, effectively eliminating the need for expensive hardware and costly upgrades in the future. With this technology, users can store and access data from whatever device they have and wherever they happen to be, so long as they can access their account. It’s a massive leap from when users had to make do with desktops and a ton of system hard drives a few years back.

From where we’re standing, the path to the future seems clear. As more and more companies discover the advantages of integrating cloud-based video solutions into their setups, it won’t be long before the rest of the business world learns to play catch up. Hopefully sooner rather than later.

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