Sony continues to lead the way in the manufacture of quality cameras and accessories for a wide range of applications, for both professional and personal use. In a bid to maintain its dominance in the professional cameras category, Sony introduces the Sony Alpha a7R III Megapixel Digital Camera. The Sony Alpha a7R comes as a second generation camera that offer users a thrilling photography experience with a full frame sensor, improved low-light performance as well as providing excellent 5-axis optical image stabilization. Do you still need further convincing regarding the Sony Alpha a7R? Then let the following other features influence your decision:

Design, Handling and Build

If you are keen on appearance and ease of grip, then the Sony Alpha a7R will tickle you in the right spots. For starters, the camera comes with a matte, speckled look, giving your device a distinguished appearance. The body of this Sony employs magnesium-alloy plates on its top, front and back. This plating gives the camera a well-sculpted look and provides the user with a firm but comfortable grip.

Worried about using the Sony Alpha a7R outdoors and being caught in the rain? Fret no more, because the device is weather-proof, meaning that seals across the body of the camera keeps water and dust from causing any damage. It also means that you can take pictures/shoot videos in dire conditions-if need be.

Controls

Due consideration is given to maximum functionality with regard to the control console of the Sony Alpha a7R. With the camera, users are able to access the most important controls from a dual-control dias. The manual control buttons and the shutter buttons are placed in an area such that the user’s fingers land on them without forethought. In addition, the eye-piece of the camera is a lot softer, making it more comfortable to use.

Image Quality

Users will be glad to know that the Sony Alpha a7R uses the latest proprietary technology in camera imaging. This technology, referred to as full-frame BSI (Backside Illuminated) CMOS sensor. This BSI Sensor allows for faster read-out speeds required to support high-frame-rate photos and videos. With this camera, users can obtain excellent sharpness and color levels, with sharp photos that come with great detail, Videos also fare just as good, as you can shoot films in the most challenging of environments, especially in low-light.

Performance

The Sony Alpha a7R is an exciting mix of ruggedness and functionality. Its Optical Image Stabilization (OIS) comes as a 5-axis in-body, providing 4.5 stops of stabilization. This features makes it easy for the user to shoot handheld at lower sensitivities- by slowing down the shutter speed and giving you blur-free shots and videos. The fives axes accounts for the control users muster during movements such as pitch, yaw, and vertical as well as horizontal.

The Sony Alpha a7R III also come with a phase-detection autofocus, giving users a wide range of mode options including wide, nine-area zone, center, flexible spot, expanded flexible spot, and the mouthful lock-on AF flexible spot with an expanded flexible spot ( for object tracking). The camera effectively displays objects, areas, and points, on a continuous basis.

The post Sony Alpha a7R III 42.0 Megapixel Digital Camera (Body) appeared first on 42nd Street Photo.