Marketing gurus would certainly call it suicidal! Because classic marketing theory suggests that a new brand must first be made to stand firmly on its two feet, before it can give birth to o… Read More
In today’s fiercely competitive world, every brand worth its salt, goes to great lengths, to retain its customers on an on-going basis, thereby building loyalty and an assurance of reg… Read More
In this fast-paced world, we often forget how to relax and have some fun. Our lives are robotic to a large extent and we seem to settle quickly into a routine. On that note, perhaps the vers… Read More
Of all the months in the calendar, March is perhaps the most hardworking month of the year. Every business worth its salt, pushes its employees to stretch to breaking points to achieve targe… Read More
When things cannot be explained or don’t go our way, the normal tendency is to apportion blame or find some excuse or simply discard it as useless. But we’re quick to praise some… Read More
At some point in our life, we’ve all been exposed to the concept of a lucky draw, where a few chits are picked from a box, to select the lucky winners. The suspense and the hope of tur… Read More
When was the last time you got something for free, without having to spend a single rupee? Chances are, Never! That’s because every offer of “Free”, invariably comes with a… Read More
The term “Free Lunch” refers to something offered Free, without expectation of anything in return. That means there’s no hidden agenda on the part of the giver. It&rs&hell…Read More
We all love the good old Sale, don’t we? We look forward with eager anticipation and many of us would even stagger our purchases to coincide with an upcoming sale. And while we all lik… Read More
Making New Year Resolutions is a dying practice, but Wish Lists are here to stay. That’s because we all wish for something or the other, at the turn of the New Year and hope to get it… Read More
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