2024-04-26 21:48
Industry-specific customer relationship management (CRM) is a hot space these days. Almost every CRM vendor has an industry CRM strategy. These solutions speed transition to the cloud, they… Read More
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On the blog, you’ll find entries from Forrester analysts covering servers, storage, systems management, networks, and clients that address the major research themes we are pursuing.
2024-04-26 19:41
Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used… Read More
2024-04-26 18:36
Robotic process automation (RPA) companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups, and incumbent portfolio vendo… Read More
2024-04-26 16:13
B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there’s no one-size-fits-all… Read More
2024-04-26 15:56
This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends Read More
2024-04-26 14:58
Google’s prevarication should not delay better advertising experiences for your customers. Here are the actions you should take Read More
2024-04-26 10:00
Grundlegende Prozesstransformationen benötigen die Synergie verschiedener KIs. Erfahren Sie mehr darüber, wie sich genAI auf die Social-Tech-Landschaft auswirkt Read More
2024-04-25 18:22
The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work arou… Read More
2024-04-25 13:42
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upco… Read More
2024-04-25 09:00
Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren Read More
2024-04-23 20:12
Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework… Read More
2024-04-23 18:11
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver c… Read More
2024-04-23 09:46
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making a… Read More
2024-04-23 08:00
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote previ… Read More
2024-04-22 18:15
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Lear… Read More
2024-04-22 12:46
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect Read More
2024-04-22 08:32
Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen) Read More
2024-04-22 08:22
Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuer… Read More
2024-04-22 07:51
Sie haben von High-Performance-IT gehört. Erfahren Sie jetzt, wie der CISO und die Sicherheitsorganisation in dieses neue Technologiemodell passen Read More
2024-04-22 07:28
Beim IT-Betrieb kommt es auf den Stil an: Zu langsam, und Ihr Unternehmen verpasst Marktchancen; zu schnell, und Sie transformieren Abläufe, die das Unternehmen nicht vollständig n… Read More
2024-04-22 07:07
Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen Read More
2024-04-19 12:00
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read thi… Read More
2024-04-19 12:00
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are s… Read More
2024-04-18 21:00
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyberdefenses: the people. Yet the stress of expectations, limited… Read More
2024-04-18 20:02
Learn how working with Forrester has helped the NOAA achieve a five-year CX transformation in just two years Read More
2024-04-18 18:00
Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud securit… Read More
2024-04-18 16:46
Yesterday, TikTok officially launched TikTok Notes for “limited testing” in Australia and Canada. This new photo-centric app encourages users to share their moments through photo… Read More
2024-04-18 01:08
In Greek mythology, Scylla and Charybdis represented the problem of navigating between two hazards: deadly rocks on one side, a fearsome whirlpool on the other. Modern digital and IT profess… Read More
2024-04-17 18:05
Investing in sustainability management software is an important business imperative not only to be complaint to sustainability regulations, but also to drive an environmental sustainability… Read More
2024-04-17 16:23
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how… Read More
2024-04-17 13:14
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. F… Read More
2024-04-17 07:02
Most financial services firms are far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model in this area. Learn how the bank… Read More
2024-04-17 02:25
Data-driven insight is the key to unlocking reliable value generation with business transformation. In the recently published book, The Fifth Phase, An Insight Driven Approach To Busin… Read More
2024-04-16 19:46
OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now scores of other models similar to GPT-3.5 available (both proprietary and open-source), but… Read More
2024-04-16 14:47
Building a results-oriented culture in government will require evaluating what culture is and defining the leaders' role in it. Learn more in this post Read More
2024-04-16 14:25
Google conjured a “Christmas in July” atmosphere by scheduling Google Cloud Next for April 9–11, some four months earlier than usual, to present its AI offerings ASAP and u… Read More
2024-04-16 13:00
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview Read More
2024-04-15 12:16
Sales managers now have the visibility needed to coach sellers beyond the basics Read More
2024-04-12 14:30
This blog post is a brief overview of the B2B Summit North America 2024 session, “Building A Connected Messaging Team That Drives Aligned Organizational Value,” where VP, Princip… Read More
2024-04-11 16:35
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways f… Read More
2024-04-11 12:52
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk Read More
2024-04-11 08:52
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problem… Read More
2024-04-10 21:53
Every business and organization is unique. A one-size-fits-all approach to IT doesn’t exist. With a high-performance IT strategy, you will tailor your capabilities – technologies… Read More
2024-04-10 21:52
Businesses are increasingly reliant on technology to drive growth and innovation in a rapidly evolving digital landscape. The growing complexity of IT infrastructures creates a daunting task… Read More
2024-04-10 21:49
This is the last of a three-part IT operational insight blog series that aligns with the complementary research reports from Forrester. Click the links for part one and part two of the free… Read More
2024-04-10 20:25
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own… Read More
2024-04-10 18:31
The US Navy is revising its modern service delivery framework using investment horizons. Learn how those changes could benefit your organization Read More
2024-04-10 15:03
Most marketing leaders run top-level brand and reputation programs as a primary way of building awareness. These are the advertising or thought leadership initiatives intended to provide a c… Read More
2024-04-09 12:56
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has… Read More
2024-04-09 10:24
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe Read More
2024-04-09 10:20
High-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. Having a digital sovereignty strategy can help. Learn three key digital sover… Read More
2024-04-08 18:23
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understandi… Read More
2024-04-08 14:00
Microsoft announced — on April Fool’s Day 2024, no less — that it was unbundling Teams from its various Microsoft 365 plans worldwide. While these new changes affect Micros… Read More
2024-04-05 15:41
In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this previe… Read More
2024-04-05 14:32
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn f… Read More
2024-04-04 21:41
The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. The lawsuit argued Incognito Mode isn’t actually incognito, violating sever… Read More
2024-04-04 21:16
In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go alo… Read More
2024-04-04 18:44
The boundaries of IT service providers are in flux due to a variety of motivations, and too often, customers are left with more questions than answers. Read this blog to get four tips for ma… Read More
2024-04-04 18:38
In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomo… Read More
2024-04-04 17:56
Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits du… Read More
2024-04-04 15:45
The maturity of enterprise architecture (EA) varies greatly across companies, industries, and geographies. In France, 84% agree that their teams are effective in communicating EA's value, wh… Read More
2024-04-04 15:33
Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality… Read More
2024-04-04 15:29
Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resi… Read More
2024-04-04 14:31
What an amazing two weeks it was! After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (gen… Read More
2024-04-04 12:32
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America… Read More
2024-04-04 12:30
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B… Read More
2024-04-03 16:10
A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities Read More
2024-04-03 15:53
Over the course of late 2023 and early 2024, we conducted a Forrester Landscape report on the available feature management and experimentation solutions in the marketplace. We compared vendo… Read More
2024-04-03 13:44
ChangeNOW. That’s a bold title and almost a categorical imperative to act. In fact, this is the name of the largest event of solutions for the planet, which took place in Paris last we… Read More
2024-04-03 13:09
On March 28, 2024, the Office of Management and Budget (OMB) released a memorandum M-24-10 (basically a regulatory requirement for federal agencies) creating the new role responsible for ope… Read More
2024-04-03 12:58
Happily quantifying employees’ use of Copilot. Image Source. Across dozens of conversations with clients about Microsoft Copilot for Microsoft 365, I’ve heard a consistent critiq… Read More
2024-04-03 12:30
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives Read More
2024-04-02 21:21
Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This month, we explore how consumers feel about buying “branded… Read More
2024-04-02 20:52
Lilacs, daffodils, and other spring flowers are blooming, and the moss between the rocks under the old magnolia tree is verdant and bright green. Similarly, change is in the air for content… Read More
2024-04-02 17:33
Generative AI offers an opportunity for risk management to reinvent itself from the department of “no” to the discipline of “go.” Find out how in this blog post Read More
2024-04-02 17:25
This blog post introduces Forrester’s Go-To-Market Maturity Assessment, an assessment that helps B2B leaders assess their go-to-market capabilities by evaluating across four key areas:… Read More
2024-04-02 14:00
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while adv… Read More
2024-04-02 05:00
EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester… Read More
2024-04-02 00:00
APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Sum… Read More
2024-04-01 23:41
Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective Read More
2024-04-01 16:26
Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis… Read More
2024-04-01 16:16
The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload require… Read More
2024-03-28 18:11
GenAI, WebAssembly (Wasm), and cloud sustainability were big topics at KubeCon Europe 2024. Read our three key takeaways from the event as well as three recommended next steps in this review… Read More
2024-03-28 18:05
Last week, SITA, the multinational IT company supporting the air travel industry, announced that it would be the lead investor in the Series A funding for Indicio, a decentralized digital id… Read More
2024-03-28 16:36
My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their mark… Read More
2024-03-28 08:45
As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and lov… Read More
2024-03-27 22:07
If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidati… Read More
2024-03-27 14:25
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed Read More
2024-03-27 11:45
B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personaliz… Read More
2024-03-27 10:23
Written by Hannah Jachim, Senior Research Associate Both on-the-glass and below-the-glass technologies drive digital experiences in manufacturing. Simultaneously invisible and immersive, dig… Read More
2024-03-27 06:28
The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in aligning their strategies with business goals, proving adaptability, and building trust through secur… Read More
2024-03-26 21:18
Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the mo… Read More
2024-03-26 18:46
To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand… Read More
2024-03-26 16:19
Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now? Read More
2024-03-26 15:10
Guess what? I’m kicking off research on a new technology market! The Digital Customer Interaction Solutions Landscape, Q1 2024, report is now live, and a Forrester Wave™ evaluati… Read More
2024-03-26 14:54
Strategic, operational, or tactical. What core metrics does SecOps need to track? Get a detailed response to this pressing question in a preview of two new reports on SOC metrics Read More
2024-03-26 13:09
Cisco Live EMEA 2024 was a different event than past years and provided some pleasant surprises. Read our key takeaways from the event based on presentations and personal interactions with s… Read More
2024-03-26 13:00
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies Read More
2024-03-26 11:29
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening Read More
2024-03-25 20:51
As AI gets bigger and better, it requires much more than mundane commodity compute, network, and storage infrastructure. GPUs are only one part of this — AI workloads demand a finessed… Read More
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