Welcome to the digital marketer’s toolkit, where landing pages stand out as the unsung heroes in the quest for conversions. These standalone web pages… Read More

Social media engagement is paramount for individuals and businesses, serving as a catalyst for brand visibility, audience connection, and overall digital suc… Read More

Images and videos stand out as key components on any social media platform. According to a study done by BloggingWizard, utilizing images when posting to Ins… Read More

Embracing Experience: The Unmatched Value of SEO Expertise In the crazy, always-changing world search engine optimization (SEO) landscape… Read More

Content marketing is a pivotal tool for businesses seeking to establish an online presence and foster meaningful engagements. Through the strategic circulati… Read More

Choosing the right software for your organization’s website is a pivotal decision with lasting impacts on your online effectiveness an… Read More

Let’s talk about two giants in the digital marketing world: Social Media Marketing and SEO. You might think they’re doing their… Read More

Dallas, TX – In a recent accolade that underscores the prowess and dedication of WrightIMC in digital marketing, The Manifest has offi… Read More

Adopting advanced tools like multivariate conversion tracking remains a pivotal strategy for maximizing return on investment (ROI) within di… Read More

In the digital marketing realm, PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are not just strategies; they are the powerhouse du… Read More

Leveraging influencer marketing is key to your brand’s success on social media. Influencers, individuals with significant online followings, hold the power to connect with your target… Read More

Embracing Voice Search Optimization: Navigating the New Frontier in Digital Marketing Voice Search Optimization (… Read More

Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is… Read More

Creating relatable content is the key to resonating with your audience. While we are living in an era of interconnectivity, the role of content has become the backbone of effective communica… Read More

When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO… Read More

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On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensur… Read More

We’ve taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for ou… Read More

Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta  … Th… Read More

There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights … A security flaw was discov… Read More

Digital marketing and paid search veteran David Ogletree has joined WrightIMC as Director of Paid Search. Ogletree will be responsible for ensuring the digital marketing success of WrightIMC… Read More

The digital marketing news items that caught our attention during the week of April 4, 2022, were on a theme: Content Quality. Here are some highlights … John Mueller of Google answer… Read More

Lots of things going on in the world of digital marketing of late. Here are some items that caught our attention during the week of March 28, 2022 … There was another miscue with a ve… Read More

One thing that is a constant in digital marketing is change, and there were some changes this week. Here are some items that caught our attention during the week of March 21, 2022 … T… Read More

A lot is going on in the world, but we are still keeping tabs on happenings around digital marketing. Here are some items that caught our attention during the week of March 14, 2022 …… Read More

Here are some digital marketing items that caught our attention during the week of March 11, 2022 … During a recent SEO Office Hours session, Google’s John Mueller shared some i… Read More

While the week of February 28, 2022, was filled with news, it was a little quieter in the digital marketing world. Here are some interesting items we noted during the week … Starting… Read More

There was quite a bit of digital marketing news during the week of February 21, 2022, including more WordPress vulnerabilities, comments from Google about website expertise, authoritativenes… Read More

There was quite a bit of digital marketing news during the week of February 14, 2022, including another Google lawsuit, a software vulnerability, a new website platform from Microsoft, and m… Read More

A lot happened in the digital marketing world during the week of February 7, 2022, including a message from Google about calls to action (CTAs), a news feature from Bing, local SEO, and anot… Read More

Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let&rsquo… Read More

A lot happened in the digital marketing world during the week of January 31, 2022, including some updates from Google, another WordPress plugin security problem, and an interesting reputatio… Read More

For the 4th year in a row, WrightIMC has attained a more than 90% client retention rate, with a 98.5% retention in 2021. Client retention is one of the most important factors to consider whe… Read More

There was a good bit of digital marketing news during the week of January 24, 2022, with some WordPress theme and plugin security issues, another Google lawsuit, a recent offering by LinkedI… Read More

The week of January 17, 2022, saw a lot of happenings in the digital marketing world. Here are five things we think will be helpful for you … Our VP of Operations, Elmer Boutin, … Read More

The week of January 10, 2022, brought some news about more possible Google algorithm updates. We’ve said before and we’ll say it again: This is a regular occurrence. If you have… Read More

After a bit of a lull over the holidays, there were some interesting tidbits of news from the digital marketing world during the first week of 2022. Here are some items we found particularly… Read More

There were some Google updates, but that’s not big news since they happen all the time. A solid long-term approach to SEO will help your website weather those inevitable storms. The bi… Read More

There was a bit of news in the digital marketing world during the week of December 6th. The main ones we paid most attention to had to do with security vulnerabilities announced for various… Read More

We got a little behind posting over the US Thanksgiving holiday, but the news kept rolling. Here are some fascinating items that came up over the last few weeks … Tony Wright off… Read More

I can hear the frustration in the prospect’s voice the minute the conversation starts. “I don’t understand it, our Google Ads were performing great. Now we ar… Read More

We caught a few things going on in the digital marking world during the week of November 1, 2021, and here are some highlights … Our own Tony Wright shared some insights into getting… Read More

The week of October 25th started out a little slow in the digital marketing world, but it certainly picked up towards the end of the week. Here are some items of note … Google announc… Read More

There was a great deal of activity in the digital marketing world during the week of October 18th, and here are some highlights … Sheri Byrne-Haber wrote a very interesting piece rega… Read More

Here are some items of note from the digital marketing world we spotted during the week of October 11, 2021 … The FTC sent messages to more than 700 businesses warning them about not… Read More

WrightIMC is out in force at digital marketing conferences this year. WrightIMC’s Tony Wright will take the stage during this year’s Digital Summit Dallas event, held December 8… Read More

Here are some items of note from the digital marketing world we spotted during the week of October 4, 2021 … Google announced an experiment in which more “persistent” sear… Read More