2024-04-26 14:23
In marketing, understanding who you do not want to target is as crucial as knowing your desired audience. The process of removing names and addresses from mailing lists before distribution c… Read More
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Automated Direct Mail Blog
postalytics.com/blog
Tags:
direct mail
direct mail marketing
direct mail automation
mail suppression lists
gohighlevel
marketing essential strategies
suppression lists integration
datadriven direct
highly effective campaigns
medicare direct marketing
The blog dissects the best tactics and strategies in the new automated direct mail industry.
2024-04-26 08:31
This isn’t another article promoting the benefits of direct mail marketing. We’ve covered that topic thoroughly in blog articles, white papers, playbooks, and case studies. You a… Read More
2024-04-26 01:50
So, you’ve decided to launch a direct mail campaign for your organization. Great! Direct mail is a very effective way to connect with customers and prospects in ways you can’t du… Read More
2024-04-23 06:53
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on c… Read More
2024-04-22 08:36
If you’ve ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. Thi… Read More
2024-04-22 07:36
GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space. It helps real estate marketers streamline their CRM needs, generate leads, and create… Read More
2024-04-18 08:15
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which… Read More
2024-04-05 03:00
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activiti… Read More
2024-04-02 06:18
Do you want to create seamless workflows and reduce the time spent on manual activities? Integrations between different tools and platforms are your ticket to success. ActiveCampaign h… Read More
2024-03-27 09:04
Medicare is a federal health insurance program that primarily covers seniors. As of March 2023, an estimated 65 million seniors are enrolled in Medicare. It’s a huge market. Many… Read More
2024-03-27 07:01
As the senior population in the US continues to increase, senior living is an ever-growing target for marketing. As a senior living facility or retirement home owner, you might seek ways to… Read More
2024-02-26 07:47
Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder. With Google and Yah… Read More
2024-02-08 14:03
Non-profit mail accounts for 10% of all mail volume in the United States, according to the Alliance of Non-profit Mailers. The United States Postal Service (USPS) encourages reasonable posta… Read More
2024-02-08 13:59
The marketing world is changing daily. New trends and technologies are emerging, and marketers are constantly looking for the next big thing to promote their products. But from the sea… Read More
2024-01-25 05:13
In this increasingly digital world, you might easily overlook a channel that offers the strongest marketing ROI. We’re blasted with so much digital noise, and I can’t blame… Read More
2024-01-25 05:00
Most professionals in private practice successfully use direct mail to get new clients and boost revenue from existing clients. However, sending direct mail can be exceptionally lucrative fo… Read More
2024-01-24 13:26
Why Create Happy Victoria Day Wishes, Cards, and Letters It’s no secret that consumers are most receptive during holidays. It’s also evident that Victoria Day, a holiday that cel… Read More
2024-01-24 13:15
As an agency executive, you are always looking to generate leads, stay top of mind, and grow your client’s business. Tapping into a new trend or product can mean great results for your… Read More
2024-01-20 04:16
Digital marketers, are you capturing direct mail leads? Is direct mail a channel you could leverage more to generate warm leads? Direct mail is an extremely effective but often underutilized… Read More
2024-01-20 03:34
Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move… Read More
2024-01-18 06:57
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses… Read More
2024-01-18 06:35
Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement succes… Read More
2024-01-18 05:23
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed… Read More
2024-01-11 05:15
In 2024, nonprofit marketing will become more important than ever. That’s because the dynamic nature of media today makes it easy for people to forget the problems that the rest… Read More
2024-01-10 17:18
Direct mail campaigns powered by data that resides in data files (like CSV and Excel files) are the most common form of direct mail campaigns. While Postalytics created the fast, easy &ldquo&hell…Read More
2024-01-05 17:38
Industry veteran to focus on accelerating next phase of DMaaS provider’s growth Rockland, MA, January 2, 2024 — Postalytics, the leading direct mail automation as a service (DMaa… Read More
2023-12-23 06:59
Are you looking for strategies to make your direct campaigns more effective or to increase your response rates? With powerful direct mail marketing strategies, you can deliver a big impact a… Read More
2023-12-22 14:56
If you’re a marketer, you’re always looking for an edge to improve your lead generation, nurturing, retargeting, bottom of the funnel and retention campaigns. Savvy marketers are… Read More
2023-12-14 14:43
Internet Service Providers (ISPs) are breaking new ground in broadband expansion. But with this continued growth comes fierce competition. To stay ahead of rivals and build awareness, many I… Read More
2023-11-28 05:21
With the internet industry filled with endless digital noise, are you failing to reach your audience? There is one solution – adopt ISP direct mail automation. Internet Ser… Read More
2023-11-23 06:10
The restaurant industry has undergone a technological revolution. From point-of-sale systems to online ordering apps, tech is being used on and off premise to transform how restaurants opera… Read More
2023-11-23 05:58
The broadband business is cutthroat. Whether it’s new regulations, increasing competition or a renewed focus on security, marketing broadband as an Internet Service Provider (ISP… Read More
2023-11-23 05:09
Revenue for the travel and tourism market is expected to grow at an annual rate of 4.42%. By 2027, the projected market volume is over one trillion dollars. As travelers return to thei… Read More
2023-11-15 04:10
As an Internet Service Provider (ISP), you have to seek new ways to gain more customers. At the same time, you find your business fighting for attention in a market filled with big players a… Read More
2023-11-15 03:29
The Internet Service Provider (ISP) is hyper-competitive, with hundreds of companies fighting for the same audience. The competitive nature of the industry demands businesses stand out to at… Read More
2023-11-13 19:34
What is standard mail vs first class? First Class vs Standard Class mail is the question that many businesses ask when considering a mailing campaign. In order to make the best choice, it&rs&hell…Read More
2023-11-07 20:11
Do you remember the most recent year end thank you message you received via email? Most of the holiday or year-end thank you messages of goodwill and appreciation we all receive from compani… Read More
2023-11-03 21:31
There is no excerpt because this is a protected post.
The post Protected: Product Update: Introducing the Postalytics Academy, New Letter Paper Stock, January 2024 Postage Increase & Mor… Read More
2023-11-02 14:09
As 2024 approaches, the growing reach of broadband brings new challenges and opportunities for ISPs to grow. Competition is steep in this market. ISPs must find new customers and keep the on… Read More
2023-10-24 03:37
The Internet Service Provider (ISP) industry has undergone major developments in the past decade. It’s brought more competitors, changing regulations, new technologies, and increasing… Read More
2023-10-24 03:27
Gone are the days when marketing tactics like newspaper and TV advertisements performed best for Internet Service Providers (ISPs). With increased competition and pricing becoming less… Read More
2023-10-20 11:50
Internet Service Providers (ISPs) have never faced a more challenging landscape than they do in the modern digital era. Competition is fiercer than ever, and the number of differentiat… Read More
2023-10-17 13:03
USPS’s Informed Delivery is a game-changer for businesses and consumers alike. At Postalytics, we understand the potential of this innovative service. By offering users a preview of th… Read More
2023-10-16 04:03
“If you’re selling to everyone, you’re selling to no one,” is an age-old adage that holds true to this day. If your campaigns are underperforming, the reason co… Read More
2023-10-16 03:40
Many people across the U.S. have subscribed to USPS’s Informed Delivery service to get daily notifications about their incoming mail. As a direct mail tracking platform that help… Read More
2023-10-13 04:18
Many industries have realized the power of direct mail marketing to generate leads and crush their sales goals. With competition growing among digital channels, direct mail marketing h… Read More
2023-10-02 09:28
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You’re not alone – we hear this question from many forward-thinking marketers. The key is sm… Read More
2023-10-02 06:44
How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you… Read More
2023-09-23 23:07
Black Friday is near. It’s the best time of the year for retail businesses, as they can increase their revenue by offering amazing discounts and deals to holiday shoppers. So, wh… Read More
2023-09-23 23:07
Feeling lost about the upcoming Black Friday craze? You’re not alone. As the marketing automation platform for small businesses, we spend a lot of time researching the top Black Friday… Read More
2023-09-01 15:59
Direct mail may seem like a traditional, even outdated, marketing strategy in today’s digital age. But don’t underestimate its power. If executed correctly, direct mail can… Read More
2023-08-21 14:56
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned… Read More
2023-08-07 12:19
You’ve just sent out an amazing direct mail campaign. Now, you’re eager to see the results. But the wait to discover if your campaign succeeded is only beginning. Sometimes… Read More
2023-07-31 17:44
Okay, so here’s our “mini” creative brief for this blog post: Sure, it’s not as detailed or as fancy as you’d get from a big marketing agency for a huge campaig… Read More
2023-07-27 03:54
Postalytics and HubSpot are powerful marketing automation software. They help store data, manage lists and create marketing campaigns that hit the mark. With the Postalytics/HubSpot in… Read More
2023-07-27 03:41
A direct mail campaign that falls flat isn’t just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as a… Read More
2023-07-24 03:17
Small businesses don’t have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products an… Read More
2023-07-22 16:42
Many businesses use Hubspot to store their customer’s data, which their marketing teams use to send emails or devise personalized ad campaigns. Yet, when it comes to direct mail market… Read More
2023-07-22 16:19
Wouldn’t it be wonderful if triggering direct mail campaigns was as easy as setting up email automation? If you run many direct mail campaigns, you’ll be all too aware that it&rs&hell…Read More
2023-07-22 14:02
For many marketers, the hardest part of direct mail management isn’t designing or deploying the mail. The challenge is calculating the responses and tracking the delivery notifications… Read More
2023-07-12 06:33
Digital marketing channels have made it easier to get your customers’ attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of ema… Read More
2023-07-12 05:26
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it&rsqu&hell…Read More
2023-07-12 05:13
When running multiple direct mail campaigns, tracking the metrics can become a nightmare. That’s why you need direct mail management tools. With them, you can keep workflows orga… Read More
2023-07-11 16:22
We are excited to announce that we have added a new security feature to our software: two factor authentication (2FA). 2FA is a way of verifying your identity when you log in to your account… Read More
2023-07-03 09:48
Historically, producing direct mail has been a hands-on affair. The process involved lots of planning, graphic designers, coordination among parties, traveling to print shops for press check… Read More
2023-06-30 07:35
With many businesses now adopting direct mail marketing, new formats are being created almost daily as the competition drives businesses to get creative with how they reach their audience.&n&hell…Read More
2023-06-30 07:23
In a world overflowing with digital communication, you need to find a way to cut through the noise and reach your audience. Direct mail campaigns can help you achieve that. With a more… Read More
2023-06-30 07:08
Businesses are constantly trying to find new ways to reach their audience. Despite the prominence of digital advertising, one of the methods gaining popularity is direct mail marketing. &hell…Read More
2023-06-28 04:19
Direct mail marketing can be a highly effective way for start-up companies to reach potential customers and promote their products or services. While it may seem like an outdated appro… Read More
2023-06-21 16:37
As the leading direct mail automation platform, we spend a lot of time researching the importance of direct mail in our digital age. We’re living in a world dominated by digital… Read More
2023-06-14 15:43
Design is one of the most integral elements of direct mail. The colors you add, the fonts you pick, the imagery you include, and the layout you choose all play an essential role in dra… Read More
2023-06-14 15:26
Want to reach your consumers but tired of the intermediaries and dependence on other platforms? Direct marketing is the answer. Instead of relying on others to promote your business, d… Read More
2023-06-06 09:43
Managing multiple direct mail marketing campaigns isn’t as easy as it sounds. It is a time and resource heavy process that requires you to be constantly on your feet to create new desi… Read More
2023-06-06 09:26
If you’re a non-profit company, good news! You can access many mailing benefits that can help reduce overheads. And there’s even better news; you no longer have to shell ou… Read More
2023-05-29 17:56
While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial tra… Read More
2023-05-29 17:35
Brand awareness creates a huge strategic advantage for businesses. It’s the ultimate goal of any marketing endeavor. When potential customers think of the products that you sell, you w… Read More
2023-05-17 03:10
Did you know that only 3 out of 10 customers who put products in their shopping carts make it to checkout and complete their purchase? All ecommerce companies deal with abandoned carts… Read More
2023-05-17 02:57
How often do you buy something on your first visit to an online store? Not often, right? You might wait a few days for better options or scroll through different stores for more choice… Read More
2023-05-12 09:15
When we launched Postalytics, we rolled it out on day one with the first full, two-way integration between HubSpot and any direct mail automation platform. Since then, we’ve become the… Read More
2023-05-09 13:02
Direct mail went out of fashion a few decades ago because of the inability to track how the campaigns were performing. As a result, many businesses stopped using it altogether, favoring digi… Read More
2023-05-09 12:38
There’s one thing all marketers agree on – personalization drives success. Previously, making your direct mail campaigns personalized was time and resource heavy. But with… Read More
2023-04-28 16:33
While direct mail is a less common method of reaching your leads and customers, statistics prove it’s far more effective. But here’s the catch: creating a great direct mail… Read More
2023-04-28 15:42
If you’re getting great results from your direct mail campaigns, we’ll bet you have multiple targeted lists for different purposes. But how do you manage these lists? How d… Read More
2023-04-25 07:06
In a Digitally Overloaded World, Direct Mail Stands Out Would you believe that large, tech-centric firms, many driven by software-as-a-service (SaaS) business models, believe in the power of… Read More
2023-04-23 14:21
Have you ever received a direct mail that made you want to drop what you were doing to open it immediately and find out what was inside? That’s the power of a great direct mail d… Read More
2023-04-23 14:16
Marketing tools are designed to make your marketing efforts easier. But when using multiple tools, things quickly get complicated, processes take longer, and the results are messy. You need… Read More
2023-04-14 10:47
Direct mail is a very successful marketing tool for all businesses. Even small firms that may not have access to professional design skills can take advantage of postcards and letters to inc… Read More
2023-04-14 10:38
Despite suffering a setback during the pandemic, statistics show that advertising and marketing agencies in the U.S. still saw a 13.5% increase in revenues in 2021 compared to the previous y… Read More
2023-04-14 10:26
Did you know direct mail receives the highest ROI of 112% across all mediums? It outperforms SMS (102%), email (93%) and paid search (88%), and this return is why many companies have started… Read More
2023-04-10 21:21
As more and more marketing agencies are deploying the Postalytics Agency Edition, we’re learning about how we can surround the core Postalytics Agency Edition solution with new product… Read More
2023-04-03 11:45
Many businesses are turning to direct mail marketing to escape the digital clutter caused by email marketing. With an array of options to personalize a direct mail campaign for differe… Read More
2023-04-03 11:28
With more and more businesses understanding the benefits of email marketing and SEO, digital marketing tactics are growing exponentially. As a result, consumers are being inundated with more… Read More
2023-03-31 19:26
Ready to use direct mailers as your go-to marketing strategy? You’ve made a great choice! Direct mailers have a tangible impact, making customers feel valued and connected to you… Read More
2023-03-24 15:42
Used as a verb, the word augment means making (something) greater by adding to it. Augmented reality (AR) technology superimposes computer-generated imagery on a user’s view of the rea… Read More
2023-03-24 15:23
There’s one thing most businesses can agree on — there’s too much competition. If you provide your audience the same experience they can get everywhere else, why would they… Read More
2023-03-22 06:44
The marketing world is filled with digital campaigns. Cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achie… Read More
2023-03-19 06:36
Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet s… Read More
2023-03-19 06:27
Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises… Read More
2023-03-14 19:01
QR codes have come a long way since they were developed for tracking individual components in car factories in the early 1990s. They were once called a dying fad. However, with the Apple iOS… Read More
2023-03-13 10:57
Find out everything you need to know about direct mail advertising costs
The post Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing appeared first on Postalytics Read More
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