2024-05-03 07:02
About the Brand
TankhaPay, the latest innovation in workforce management software, is developed with a focus on automation of complex business activities such as pay option, attendance mo… Read More
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The Media Ant Blog
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A blog that contains articles and guides for advertising across various verticals- Television advertising, Radio advertising, Digital advertising, Print advertising, Outdoor advertising, Cinema advertising
2024-05-03 06:52
Did you ever think why usually the best technological brands collaborate with the video bloggers? Hey, in the tech world which changes directory day by day, then again influencer marketing h… Read More
2024-05-03 06:31
About the Brand
Tradetron operates in the finance sector, specifically focusing on trading. It offers its services online, enabling users to engage in trading activities through its… Read More
2024-05-03 06:24
About the Brand
As a groundbreaking company in the automobile industry, Oben Electric specializes in electrical vehicles, commonly known as EVs. This startup wants to reinvent urban trans… Read More
2024-05-03 05:26
In today’s fast-paced world, consumers are constantly reaching for their smartphones to research, compare, and ultimately, convert. These fleeting moments of decision-making are called… Read More
2024-04-30 11:55
Loyalty programs stand as indispensable tools in the realm of modern Advertising, serving as potent means to both attract and maintain a loyal customer base. But what precisely constitutes a… Read More
2024-04-30 09:44
When one thinks of heavy industry, branding would not be the first thing to hear or say. In very competitive industries where leaders abound, having a robust brand just like any other distin… Read More
2024-04-30 09:09
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising encompasses… Read More
2024-04-30 08:54
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to enjoy th… Read More
2024-04-30 08:51
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying atmosphere of… Read More
2024-04-30 08:46
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the importance o… Read More
2024-04-30 04:43
Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in the m… Read More
2024-04-30 04:30
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies. Th… Read More
2024-04-29 10:30
In the vibrant tapestry of Indian culture, cinema holds a special place. As a nation deeply enamored with the magic of the silver screen, India boasts an impressive array of cinema halls tha… Read More
2024-04-29 05:02
Ever seen an ad that was so bad that it made you laugh and question, who even signed off for that? India is full of amazing ads, but even the best fail sometimes, and some ads are just bad… Read More
2024-04-29 05:02
Ever seen an ad that was so bad that it made you laugh and question, who even signed off for that? India is full of amazing ads, but even the best fail sometimes, and some ads are just bad… Read More
2024-04-25 09:01
What is Meme Marketing?
Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. These memes, often… Read More
2024-04-25 05:21
Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024.
There has been significant growth as there wer… Read More
2024-04-24 12:28
In 2024, India’s travel influencer landscape continues to evolve with dynamic storytellers and adventurers captivating audiences nationwide. From the serene Himalayan foothills to the… Read More
2024-04-24 08:56
Comparative advertising is a strategic marketing approach that involves directly comparing one’s product or service to that of a competitor. This practice aims to highlight the advanta… Read More
2024-04-24 05:41
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared to the previous… Read More
2024-04-23 12:45
Advertising Media serves as the lifeblood of marketing efforts, acting as the conduit through which brands communicate with their audience. In today’s dynamic landscape, understanding… Read More
2024-04-23 12:29
What is Visual Advertising
Visual advertising is the most powerful form of advertising. This brings a lot of relativity to the consumers who consume these ads. It has been seen earlier al… Read More
2024-04-23 07:13
What is Augmented Reality Advertising?
Imagine walking down the street and seeing a floating animation of a new sneaker appear on your friend’s foot, or pointing your phone at a mag… Read More
2024-04-23 07:12
About the Brand
GS Caltex India is a leading provider of premium lubricants targeting retail and industrial distributors across India.
Target Audience
Distributors (Retail &am&hell…Read More
2024-04-23 06:57
Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands within the… Read More
2024-04-23 06:46
In the year 2024, businesses are recognizing the importance of sustainable marketing practices in order to meet the changing expectations of consumers and make a positive impact on the envir… Read More
2024-04-22 10:52
Explore the dynamic world of health and fitness through the eyes of India’s top fitness influencers. From yoga gurus to hardcore gym trainers, these personalities are not just reshapin… Read More
2024-04-22 06:14
Product/ Service
Sangeetha Mobiles is a leading brand in the electronics industry in India. They are known for innovative mobile devices, providing exceptional customer service, and deliv… Read More
2024-04-18 11:11
What is Omnichannel Marketing: Explained
Omnichannel marketing represents a pivotal shift in the way businesses approach customer engagement. Unlike traditional marketing approaches, whic… Read More
2024-04-18 07:16
Product/Service
Bajaj Finserv is a prominent financial institution in India, offering a diverse range of financial products and services, including business loans and EMI solutions. With… Read More
2024-04-18 06:18
India is a veritable realm of star-spangled streets, and billboards are the galaxy’s artist canvas embellishing the way with patterns that attract hundreds of millions of passersby as… Read More
2024-04-17 10:00
Email marketing automation has completely transformed the way businesses interact with their audience, enabling them to send personalized and timely messages on a large scale. By utilizing t… Read More
2024-04-17 06:22
Introduction to Holiday Marketing
Holiday marketing is an essential aspect of any business strategy, especially as the festive season approaches. It’s a time when consumer spending… Read More
2024-04-16 11:40
Understanding Niche Marketing
Niche marketing is a strategic approach where businesses target a specialized segment of the market rather than pursuing a broad audience. This specialized g… Read More
2024-04-16 10:43
What is Ambient Advertising?
Ambient advertising, also referred to as ambient media or ambient marketing, is a form of advertising that involves placing promotional messages or branded co… Read More
2024-04-16 09:50
In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge in viewership, establis… Read More
2024-04-16 07:18
Unconventional advertising has become a popular strategy for businesses seeking to stand out in a crowded marketplace. This form of advertising involves creative and unexpected methods of pr… Read More
2024-04-15 11:08
In today’s advertising landscape, covert advertising has emerged as a significant and often controversial approach to promoting products or services. This marketing strategy involves e… Read More
2024-04-12 06:18
In today’s fast-paced digital landscape, capturing the attention of consumers has become increasingly challenging. Enter digital signage advertising – a dynamic and versatile app… Read More
2024-04-11 10:46
Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is full of innov… Read More
2024-04-11 10:33
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the ong… Read More
2024-04-11 04:22
Multichannel marketing means using different ways to talk to people. These can be things like websites, emails, social media, and even physical stores. By using lots of different ways to rea… Read More
2024-04-10 09:11
In the city’s rhythm, taxis have gone beyond transport, they are dazzling billboards turned into moving icons denoting the very birth of creativity. Soon we will delve into the best 10… Read More
2024-04-10 06:17
In 2024, the importance of green marketing continues to grow as businesses and consumers alike recognize the numerous benefits it offers in fostering sustainability, driving consumer loyalty… Read More
2024-04-09 11:50
In today’s fast-paced digital age, where every scroll, click, and swipe competes for our attention, businesses face a daunting challenge: how to stand out amidst the noise and capture… Read More
2024-04-09 07:21
To make the world see your great product, you will need to do more than merely launch it. You must have a plan that will help your product get to the right people and satisfy their needs. Pr… Read More
2024-04-09 06:05
Product/Service
Capdeal is a reputable real estate company known for its diverse range of properties and services catering to both residential and commercial clients. With a focus on qual… Read More
2024-04-08 12:16
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the opening match between the Chennai Su… Read More
2024-04-08 11:35
Product/Service
Shriram Finance is a leading financial institution in India, specializing in providing a wide range of financial products and services, including business loans and EMI so… Read More
2024-04-08 11:34
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney Star reported an astonishing 1,276 c… Read More
2024-04-08 10:29
Interactive advertising refers to a type of marketing strategy that encourages active engagement from consumers rather than simply delivering a passive message. It allows users to interact w… Read More
2024-04-08 09:15
Product/Service
L&T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to raise awareness… Read More
2024-04-08 09:05
Product/Service
Popeyes is a globally recognized fast-food chain known for its delicious and flavorful fried chicken. The brand has established itself as a leader in the fast-food industr… Read More
2024-04-05 12:15
Banner advertisement is a form of online advertising that utilizes graphical images or multimedia elements displayed on web pages to promote a product, service, or brand. These ads typically… Read More
2024-04-05 11:04
In a market evolving at a rapid pace, daily trends continually update, emphasizing the crucial importance of brand reputation. As a business transitions into a brand, numerous new elements m… Read More
2024-04-03 04:54
Media planning plays a pivotal role in the success of any marketing campaign, serving as the strategic blueprint for how advertisers reach their target audience effectively. In today’s… Read More
2024-04-02 11:18
In order to effectively manage the PR crisis in 2024 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and consumer expectations are constantly… Read More
2024-04-02 10:58
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others. Essentially, it… Read More
2024-04-02 09:45
Product/Service
Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise related expenses. The inceptio… Read More
2024-04-02 06:02
Forget silly cat videos and quizzes – the real action for professionals happens on LinkedIn. It’s not just a place to polish your resume and share company news. Li… Read More
2024-04-01 06:54
Product/Service
CREX is a cricket score and news platform that helps fans get quick and easy insights into how their favorite teams and players are performing. Crex has redefined the inte… Read More
2024-03-29 07:50
Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics… Read More
2024-03-27 11:09
Product/Service
Motul, founded in 1853, is an esteemed lubricant brand from the categories of automotive, motorbikes and industry. Its products are considered world-renowned for their gre… Read More
2024-03-27 09:25
Native advertising has become an indispensable component of modern digital marketing strategies, seamlessly blending branded content with the user experience. As the landscape continues to e… Read More
2024-03-27 06:05
Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences. In th… Read More
2024-03-26 06:43
Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape, direct… Read More
2024-03-26 06:28
Brand advocacy has become a fundamental aspect of successful marketing strategies in today’s ever-changing business environment. In a world where consumers are bombarded with advertisi… Read More
2024-03-26 05:42
The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of advertisin… Read More
2024-03-26 05:16
Let’s dive into the buzzing world of IPL 2024, focusing on the big players behind the scenes – the sponsors! Media Trivia: IPL 2024 Sponsors is all about unraveling the connectio… Read More
2024-03-22 12:26
In the dynamic landscape of Kannada television, keeping a pulse on the most popular serials is essential. As viewership trends evolve, so do the preferences of audiences. Delve into the real… Read More
2024-03-22 11:35
Introduction to Ad Retargeting
In today’s fast-paced digital landscape, businesses are constantly seeking ways to enhance their online presence and effectively connect with potentia… Read More
2024-03-21 06:11
Product/Service
Moglix, which was co-founded by Rahul Garg, a well-established Indian e-commerce player in B2B eCommerce, was based in Singapore, which was established in 2015. USA, the U… Read More
2024-03-21 05:06
In the vibrant landscape of Tamil television, the pulse of viewership beats fiercely, as audiences eagerly tune in to witness captivating narratives, rich cultural portrayals, and gripping s… Read More
2024-03-19 11:34
Introduction to Emotional Advertising
Emotional advertising is a strategic approach used by marketers to tap into the feelings and emotions of consumers in order to create a deeper connec… Read More
2024-03-18 10:41
Have you ever found yourself mindlessly scrolling through your social media, only to stop dead in your tracks because your favorite influencer just shared their new favorite thing? Maybe it… Read More
2024-03-14 10:25
With the IPL 2024 scheduled to commence on March 22nd, there is an underlying sense of cautiousness in the air among broadcasters who are poised to hit the ground running once the season sta… Read More
2024-03-14 07:20
Product/Service
Spencer’s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials. The brand… Read More
2024-03-14 06:34
Product/Service
Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a paradise for adrenali… Read More
2024-03-13 11:56
The Indian Premier League isn’t merely a typical cricket competition; it’s a celebration. Since its inception in 2008, the Indian Premier League (IPL) has blossomed into a ti… Read More
2024-03-12 12:17
The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users.
ShareChat and Moj, leading platform… Read More
2024-03-12 06:58
In the ever-evolving world of sports marketing, we have seen a noticeable shift toward mobile-centric strategies in recent years. This change has been driven by the widespread use of smartph… Read More
2024-03-12 05:54
Product/Service
Club Mahindra, a prominent vacation ownership company, is known for offering its members memorable holiday experiences across various resorts. The brand provides a unique… Read More
2024-03-11 11:52
The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand opportunity for brands to s… Read More
2024-03-11 06:49
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This year, the advertising world is buzz… Read More
2024-03-08 09:13
Product/Service
Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items like acti… Read More
2024-03-06 10:12
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that transcends traditional ad… Read More
2024-03-06 06:29
In 2024, staying updated with the latest news is more important than ever, and one way people gauge the popularity of news channels is through their TRP (Television Rating Point). TRP measur… Read More
2024-03-05 09:48
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching into the 2024 sports in India we find… Read More
2024-03-05 05:36
Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In this comprehensive guid… Read More
2024-03-04 07:14
Television ratings for the Indian Premier League (IPL) are a vital indicator of the tournament’s popularity, reflecting the number of viewers tuning in to watch the matches on TV. The… Read More
2024-03-01 11:42
In today’s fast-paced digital world, the enduring power of print advertising continues to hold significant value for marketers. Print advertising encompasses a wide array of materials… Read More
2024-03-01 06:30
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the evolving landscape of sports in the digital… Read More
2024-02-29 10:31
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating innovative str… Read More
2024-02-29 05:55
Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, an… Read More
2024-02-28 05:04
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a multiyear strategic partnership deal wit… Read More
2024-02-27 12:13
Product/Service
Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category. Engineered for various tastes… Read More
2024-02-27 11:59
In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital Adver… Read More
2024-02-27 10:55
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish a cookie-less ec… Read More
2024-02-27 10:13
Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it!
In IPL 2023, a big game between Chennai Super Kings and Gujarat Titans slated for… Read More
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