2024-04-27 13:05
Nestled in the village of Utran, Jalgaon district in, Maharashtra, a family kitchen became the birthplace of a food processing giant.
In 1962, brothers Suresh and Prafful Sanghavi… Read More
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2024-04-20 04:24
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacked focus and… Read More
2024-04-19 08:54
A.D. Padmasingh Isaac’s journey from a humble upbringing in Tamil Nadu’s Nazareth town to the founder of Aachi Group, one of India’s leading spice companies, is a remarkabl… Read More
2024-04-18 08:22
Spotify’s “Sound Tour” initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes… Read More
2024-04-17 04:14
For many managers, the ability to move fast and arrive first in a new market is a prized competitive ability. This seems to be based on the notion that being first in a new market gives a co… Read More
2024-04-09 14:15
In the landscape of corporate battles, few skirmishes stand out quite like the clash between Paraguay’s underdog, Mickey S.R.L., and the entertainment behemoth, Disney. Nestled within… Read More
2024-04-09 13:24
Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its focus on int… Read More
2024-04-09 10:56
To revitalize its brand perception and reconnect with Brazilian consumers during the holiday season, Coca-Cola launched a groundbreaking campaign in Brazil featuring a Black Santa Claus. The… Read More
2024-04-09 09:53
Calvin Klein has a keen grasp of Twitter’s engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashed a t… Read More
2024-04-09 08:45
Consider two people: one consistently fulfils promises and responds predictably, while the other is erratic and untrustworthy.
Imagine now how similar situations may play out in a corpora… Read More
2024-04-08 09:48
Oliver Brocato and Jake Lewin co-founded the aphrodisiac chocolate business Tabs, which is known for its dark chocolate that is said to increase performance. The brand achieved remarkable su… Read More
2024-04-04 07:32
The surge in human urbanisation has significantly impacted pet ownership trends in India. With over half of the global population residing in urban areas by 2007, and the number continuing t… Read More
2024-04-03 12:02
Muthuswamy Mudaliar’s journey from a humble mail runner in colonial India to the founder of Nilgiri Dairy Farm Ltd., one of India’s most renowned dairy brands, is a testament to… Read More
2024-04-03 06:52
When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe limitations on… Read More
2024-04-02 14:18
In today’s increasingly global marketplace, smart brands use glocalization to grow their customer base in foreign markets. It makes sense considering that 56.2% of consumers said the a… Read More
2024-04-01 13:40
Many marketers are completely obsessed with their intended audience. They make an effort to learn their clients’ habits and preferences, among many other details. Market research yield… Read More
2024-03-31 11:13
Apple has scaled its business and expanded its market reach through the successful use of technology, product innovation, and distribution channels. Business development and scalability can… Read More
2024-03-30 08:30
Men are starting to flaunt pearls. The participation of notable personalities like Harry Styles, Shawn Mendes, Sir Elton John, the Jonas Brothers, and Pharrell Williams highlights the produc… Read More
2024-03-30 01:16
A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategies that atte… Read More
2024-03-27 12:23
Preserving the authenticity and relevance of a heritage brand demands a nuanced approach that harmonizes tradition with innovation. These venerable companies, steeped in tradition and histor… Read More
2024-03-27 08:06
According to a report by the ADP Research Institute, workers worldwide were working an average of 9.2 hours of unpaid overtime each week. This trend of overworking has been on the rise since… Read More
2024-03-26 10:55
According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most prevalent ty… Read More
2024-03-19 04:25
Joseph S. Nye, Jr. coined the term “soft power” in international affairs in the 1980s to account for America’s continued global dominance despite its seemingly dwindling mi… Read More
2024-03-13 01:58
The original creators of Tang in 1957 were William Mitchell and William Bruce James, two culinary scientists working for General Foods. Mitchell also invented some well-known American candie… Read More
2024-03-11 08:48
Singapore had Taylor Swift.
Ticket costs range from $328 to $500 (not including fees) for a single day’s worth of performances, given that each show lasts three and a half hours and… Read More
2024-03-10 09:51
The foundation for effective strategic brand creation is naming and verbal identity. How about a well-known brand getting a new name? No one should ever take the choice to rebrand a popular… Read More
2024-03-05 14:29
As part of his framework for analysing cultural differences in societies and organisations, Dutch social psychologist Geert Hofstede created the Power Distance Index (PDI) as a cultural comp… Read More
2024-03-01 07:20
Each city has a few restaurant brands whose popularity doesn’t seem to wane. Brands like Paragon in Kozhikode, Koshy’s in Bangalore, Karim’s in Delhi, Leopold in Mumbai, Fl… Read More
2024-02-29 08:54
Amazon wasn’t the biggest online retailer once. Even in the fall of 2004, sales were restricted to certain categories
Amazon was attacked on several fronts that year. Physical retai… Read More
2024-02-28 14:14
At $13.5 billion in 2014, Volkswagen spent more than any other firm on research and development, with a large portion of that sum going towards improving vehicle safety.
The safety of Vol… Read More
2024-02-28 03:22
Brand voice is a way a brand’s personality, values, and tone are consistently communicated to its audience. It includes the distinct ways in which a brand conveys its messages, whether… Read More
2024-02-23 06:46
An obvious example of innovation gone wrong is Apple’s Newton MessagePad. When Apple introduced Newton in 1993, it was an unstable period after Steve Jobs departed from the business. A… Read More
2024-02-20 14:45
Millions of people tune in year after year to see the spectacular halftime performance of the Super Bowl.
Performers during the Super Bowl have included some of the most renowned na… Read More
2024-02-20 08:26
Developed from data analysis, market research, and insights about your target audience, customer personas (also called buyer personas or marketing personas) are depictions of your ideal cons… Read More
2024-02-19 12:29
Radheyshyam Goenka enrolled at Maheshwari Vidyalaya while he was in the fifth grade. Radheyshyam Agarwal was his junior by one year. Hariram Poddar, who was Agarwal’s classmate and Goe… Read More
2024-02-16 06:14
K. M. Mammen Mappillai was born in 1922. The Kandathil family had nine children in all, with him being the youngest of eight boys and one girl. His father ran a bank and the Manorama newspap… Read More
2024-02-10 09:15
When a brand’s popularity, usefulness, and connection with consumers gradually decline, we say that it is fading. There are several ways this may show up:
Declining Sales and Market… Read More
2024-02-08 10:33
Shaving products designed with women in mind were severely lacking in the marketplace. An opening presented itself for a new brand to enter the market since current products did not sufficie… Read More
2024-02-05 11:54
Time, legacy, nation of origin, workmanship, artificial, small series, illustrious clientele, etc. are all intangible aspects of uniqueness that the luxury strategy seeks to exploit in order… Read More
2024-02-01 08:03
Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple “around… Read More
2024-01-31 10:15
In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic flywheel st… Read More
2024-01-25 09:01
The heartwarming tale of a young girl’s friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Partners… Read More
2024-01-24 10:16
To improve the perceived value and potential sales of a brand or product, it is common practice to include well-known ingredient brands into the mix.
It is common practice to use the… Read More
2024-01-23 13:44
People’s familiarity with your brand has always been vital, but it is much more so now. When faced with a variety of options, it also has a significant impact on consumers’ purch… Read More
2024-01-22 15:04
When a brand wants to reposition itself in the market, it may do so by making deliberate changes to the packaging’s look and function to reflect its new image, target demographic, or p… Read More
2024-01-21 09:11
When discussing brands, the phrases “bounded” and “unbounded” are used to describe how limited or limitless a brand’s identity, reach, and products or services… Read More
2024-01-19 02:52
VST
An aspiring Bangalore businessman, Janab Mohammad Abdus Sattar, was convinced to visit the “City of Pearls” in the late 1920s by a Hyderabadi Vazir Sultan after he had alr… Read More
2024-01-15 16:47
A prosperous businessman’s son was PalaniAppa Nadar. He had no interest in following in his father’s, Kaliappa Nadar’s, footsteps as a coffee and cardamom exporter. In… Read More
2024-01-15 14:21
Abbas Abdul Rahim Hajoori and Mohsin A. Hajoori, Dawoodi Bohra brothers, began the business in 1923 to fulfil refill orders for VIMTO, a British soft drink manufacturer. Mohsin Hajoori… Read More
2024-01-14 16:58
One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particular discussio… Read More
2024-01-14 07:18
Co-writer: Ravi Teja Mandapaka
The trend of humanizing pets has been gaining momentum in recent years, and it’s more than just a fad. The trend reflects a significant shift in how w… Read More
2024-01-11 04:20
In today’s age of globalisation, multinational firms can link multiple cultures and markets via their worldwide reach. Global success, however, calls for a more sophisticated comprehen… Read More
2024-01-10 10:22
The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time, which read… Read More
2024-01-09 13:53
Adaptability is crucial for enduring brands for several reasons, as it allows them to navigate changes in the market, consumer behaviour, and industry trends. In a dynamic world, brands that… Read More
2024-01-04 07:07
William Lightfoot Schiltz established Old Spice in 1934, and since then, the brand has left an indelible mark on customers. Interestingly, they debuted with women’s products … Read More
2024-01-02 03:37
Discovering the Unexpected
The original objective of the medical research study was to evaluate the efficacy of a novel angina medication, sildenafil, which was a chemical that relaxed th… Read More
2023-12-30 02:44
Burger King intended to make its French fry eaters feel better about indulging.
The chain introduced a new crinkle-cut french fry with about 30% fewer calories than a regular fry.
Due… Read More
2023-12-24 14:08
The main offering of Cincinnati-based Kutol Products, which the McVickers founded in 1912, was a soft, malleable product for removing soot from wallpaper.
By the turn of the twentieth cen… Read More
2023-12-23 04:49
Moov, a pain reliever ointment developed and marketed by Paras Pharmaceuticals, has been around since 1986.
Iodex, manufactured by GlaxoSmithKline & Beecham, was the undisputed leader… Read More
2023-12-21 03:46
Ikea produced a reality programme called Trapped in the 90s to commemorate its 25th anniversary in Spain. The show included six individuals who were forced to live in a house that was built… Read More
2023-12-19 13:48
So, how can a brand become the first thing that customers think of? Create a new category that does not yet exist in the minds of consumers, and make the brand synonymous with it. As a speci… Read More
2023-12-18 02:07
Revising the promise of the brand. If the consumer allows the brand marketer to reveal a secret advantage of the brand, does it radically expand the customer’s connection with the bran… Read More
2023-12-13 10:34
Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand’s market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that adjust… Read More
2023-12-12 06:12
Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers.
After another lucrative campaign using celebrities by Diet… Read More
2023-12-07 04:20
As Pepsi promoted itself as the preferred soft drink of young people and launched an advertising campaign centred on a blind taste test, Coca-Cola’s once-vast market dominance began to… Read More
2023-11-29 07:15
An Italian actor was seen in the 1969 Alka-Selzter commercial “That’s a spicy meatball” fumbling his lines while eating a meatball, until he was clearly in need of an antac… Read More
2023-11-27 12:30
Instead of aimlessly pursuing brilliance the next time you set out to find a fantastic idea, whether on your own or as part of a team, try starting with the question of what the worst concei… Read More
2023-11-23 17:14
In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation.
Paula Hamilton played a woman who made the decision to divorce her husband. As sh… Read More
2023-11-19 13:51
Bartle Bogle Hegarty’s (BBH) work for Levi’s between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sil… Read More
2023-11-17 03:51
Since its debut on May 5, 1921, Chanel No. 5 has been one of the world’s best-selling fragrances, despite its high price tag. Almost nothing about the packaging has changed since Fren… Read More
2023-11-15 11:55
Levi Strauss & Co. was founded on the West Coast to serve immigrants seeking the American Dream, and the firm eventually shifted focus from workwear to casualwear to appeal to a new… Read More
2023-11-14 03:16
To illustrate how trustworthy it is while simultaneously poking fun at its product (as its audience did) and admitting that it is very unattractive.
The most iconic and effective of DDB&r&hell…Read More
2023-11-09 03:37
Collett Dickinson Pearce had recently picked up the Parker Pen account.
Parker wasn’t a brand for the masses. In 1975, Parker introduced the Parker Lady, a smaller and more elegant… Read More
2023-11-08 05:14
Brand image and brand identity—I realised that most people do not have a firm grasp of these concepts. Frequently, I have discovered that businesses turn to agencies for assistance wit… Read More
2023-11-08 05:08
The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market share and 60% i… Read More
2023-11-05 09:50
Dunlop Rubber started making condoms in Australia in the 1890s. Dunlop employee Eric Ansell purchased the condom manufacturing machinery in 1905 and went on to form Ansell Rubber. Dunlop rep… Read More
2023-11-05 03:02
A plastic toy Fireman with a National battery in it, as a voice declares in Japanese that scaling a skyscraper is this year’s National Neo High Top challenge. The toy plays happy… Read More
2023-11-04 15:15
Commercials for Skittles have a long and glorious record of being both hilarious and delightfully offbeat.
The Midas Touch, after the myth that served as inspiration for the commercial&rs&hell…Read More
2023-11-03 08:37
In 1985, Boase Massimi Pollitt (BMP) was selected to handle advertising for The Guardian, and during that time, the agency produced several remarkable campaigns.
Scenario
The Guardian… Read More
2023-11-02 06:03
Rising pet ownership in Asia has spurred the region’s pet care industry to expand fast. While the popularity of smaller pets was on the rise before the epidemic, it skyrocketed after 2… Read More
2023-10-31 11:08
Businesses need to get rid of failed brands or businesses while doubling down on more promising ones, much as getting in shape involves reducing fat while growing muscle. Companies with the… Read More
2023-10-26 11:33
Are you aware of the true nature of the products or services that your consumers are buying from your business? Herein lies a clue: the product or service being offered is not the determinin… Read More
2023-10-26 03:57
Several methods from economics and social psychology are included in marketing science. The effectiveness of any marketing plan may be boosted by taking advantage of people’s habits an… Read More
2023-10-22 13:52
Since I know a little about science, I can understand many of the scientific terms used to describe my pet’s epilepsy medication. I observe individuals, especially in online forums, wh… Read More
2023-10-19 03:16
Multiple organisations over the last decade have abandoned logos with shadows, textures, and features in favour of simplified, flat designs. As designers attempt to fit logos into ever-small… Read More
2023-10-18 04:04
An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to become… Read More
2023-10-16 13:38
Star India wanted to highlight the India vs. Pakistan match in the 2015 Cricket World Cup. It’s the thing that brings the nation together the most, regardless of age, gender, or i… Read More
2023-10-15 05:08
Adjacency expansion is a business strategy for growth that involves expanding into new products, services, or markets related to the company’s existing business. This can be achieved t… Read More
2023-10-15 03:05
Pepsi’s market share gradually grew over Coke’s in the ’70s and ’80s. In commercials, people always chose Pepsi, but real-life consumers also preferred… Read More
2023-10-06 06:37
There was discontent among certain Congress party officials in Kerala because established media outlets had ignored the party’s campaign. In other words, they chose to crowdfund a new… Read More
2023-10-04 08:16
As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand portfolio… Read More
2023-10-03 16:45
On October 21, 1898, K. Krishna Rao was born in Kadandale, a village not far from Mangalore. His dad was a local priest and Ayurvedic doctor, and the family owned a few acres of property. He… Read More
2023-10-02 12:55
Udupi has always been a vibrant convergence of faith and taste, marked by its predominant Sattvic culture, its residents’ relatively simple way of life, and, of course, its delicious c… Read More
2023-10-01 15:01
Discounts and I will see many people perk up. Everyone loves a deal, no matter how big or small. However, some brands have made it a habit and cannot seem to let go of them
Describi… Read More
2023-09-30 07:52
In 1948, L.C. Java, who was working as an assistant mines manager for Killick Nixon and holding a Bachelor of Science with Honours in Geology, travelled to London to attend the Cornwall Scho… Read More
2023-09-29 00:20
R.G. Chandramogan, a 21-year-old native of Tiruthangal, a mofussil town in the Sivakasi taluk of the Virudhunagar district in southern Tamil Nadu, decided to remain in Chennai and strike out… Read More
2023-09-24 14:57
The Birmingham Small Arms Company Limited (BSA) was a large British industrial company that produced a variety of products, including firearms (both military and sporting), bicycles, mo… Read More
2023-09-24 11:52
Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today’s society.
Digit… Read More
2023-09-22 05:33
Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale
While shopping… Read More
2023-09-21 13:48
For over a century and a half, the Neotia family has played a pivotal role in Kolkata’s commercial life. Their ancestors moved here from Rajasthan in the 1890s because they were drawn… Read More
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