Paramount celebrated Mean Girls Day by uploading the entire film in 23 parts on TikTok, making it accessible for free to those without a subscription to Paramount+. This strategy is similar to piracy methods used to bypass copyright detection. While it may seem like a fun way to connect with a younger audience, it raises concerns about potential loss of residuals for writers if viewers opt to watch the film on TikTok instead of the streaming platform. It remains to be seen if other networks will adopt this strategy and if writers will push back against it.

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