When owner and head designer, Genevieve Finley started For The Love of Cake in a small loft studio in June 2008 it was no surprise to those who knew her. After the first year, Genevieve’s husband, Adam Finley joined the team full time. With Adam heading up customer service and Genevieve focusing on producing delicious works of edible art, this husband and wife team have made For The Love of Cake one of Toronto’s ‘go-to’ bakeries for tasty and extraordinary custom novelty cakes.