I was researching something for a KITSCH.inc client about popular past times and hobbies for people in the UK. As with much of marketing, the focus is increasingly driven by statistics so I had to base my research on data. I couldn’t just pop up a Twitter poll or ask my mates. In comes Statista, telling me that top ways that adults like to spend their free in the UK includes:

1. Watching TV
2. Spending time with friends and family (vague but let’s say that’s potentially code for drinking)
3. Listening to music
4. Eating out at restaurants
5. Browsing the internet
6. Shopping

Is anyone else feeling a little sad for humanity?

Continue reading How to Buy Less Stuff and Why You Might Like to Try at CMK by Jayne Kitsch.