Poised on her nine-inch longboard, gliding in a manner that is as effortless as it is elegant, Hyojoo is a sight to behold. She calls these graceful motions “dancing on the longboard”, a unique style of skateboarding that has thrusted her into the international spotlight and attracted more than half a million followers on Instagram.
Although her feed is filled with videos of her Longboarding, the South Korean beauty has somehow managed to become a style icon. “My sense of style does not represent the longboarding community,” Hyojoo explains, to give us an idea of why her outfits stand out as much as they do. Having seen her zip around in a checkered pant suit and bright red tulle skirt, we could not help but agree – her style is anything but conventional for what she does.
- CHUNKY MESH SNEAKERS >
- HEART SHAPED SUNGLASSES >
- CHUNKY MESH SNEAKERS >
- ROPE HANDLE WRINKLED EFFECT PATENT BACKPACK >
As such, we have collaborated with the skateboarding sensation to showcase our Spring/Summer 2019 collection in new light. Hyojoo chats with us about her personal style, as well as her future plans for skating, as she rolls along Manhattan Beach, California in our range of stylish Sneakers.
- CHUNKY SNEAKERS >
- TWO TONE STRAPPY FLATFORMS >
- DOUBLE RIM GEOMETRIC SUNGLASSES >
Hi Hyojoo, your graceful longboarding skills have taken the internet by storm. How did your longboarding journey begin and what do you enjoy most about the sport?
I was going through a repetitive daily routine at my 9-to-6 job and wanted to try something new and different. That was when I came across longboarding.
I never had any interest in sports, but longboarding never felt like a sport to me – it was a pure, joyful experience. As I have never learned how to ride a bicycle, I had never experienced wind at such speed against my face. The faster I went, the more I was able to forget about work and its stress.
Even until today, I can still remember my first longboarding experience. It was so refreshing!
- VELCRO SNEAKERS >
- VELCRO SNEAKERS >
- CHAIN STRAP BELT BAG >
You have longboarded down the streets of Berlin, Paris, Taipei and more, but we heard that Los Angeles is your favourite city to longboard in. Why is that so?
When I first arrived in Los Angeles, I longboarded along the cycling tracks next to the beach and fell in love with the feeling. There was perfect weather and happy faces everywhere. The abundance of longboarders, skateboarders and inline skaters also made it easy for me to blend in and be less self-conscious. The city, in general, was pulsing with positive vibes and energy.
Aside from your longboarding skills, your followers are also captivated by the way you dress. How would you describe your personal style and what do you think makes it unique?
My sense of style does not really represent the longboarding community and I think that is why it has caught my followers’ attention. When I first started longboarding, a lot of the fashion trends were inspired by the international skateboarding community so it was a really boyish fashion scene.
However, longboard dancing is a different genre on its own so there was no need for me to dress according to the scene. I chose my attired based on how they would complement my movements on the board. For example, tight pants are effective in streamlining my figure whereas loose shirts and skirts show off my spinning techniques.
What is next for you in the skateboarding scene? Is there a particular longboarding trick that you would like to nail, or another genre of skateboarding that you would like to pick up?
Lately, I have been enjoying roller-skating as well. I think there is a synergy between longboarding and roller-skating when it comes to creating new movements and practicing them. The movements are somewhat similar so practicing one really helps with the other. My ultimate goal is to roller-skate as well as I longboard, and to travel around the world to my favourite cities in my roller skates!
Poised on her nine-inch longboard, gliding in a manner that is as effortless as it is elegant, Hyojoo is a sight to behold. She calls these graceful motions “dancing on the longboard”, a unique style of skateboarding that has thrusted her into the international spotlight and attracted more than half a million followers on Instagram.
Although her feed is filled with videos of her longboarding, the South Korean beauty has somehow managed to become a style icon. “My sense of style does not represent the longboarding community,” Hyojoo explains, to give us an idea of why her outfits stand out as much as they do. Having seen her zip around in a checkered pant suit and bright red tulle skirt, we could not help but agree – her style is anything but conventional for what she does.
- CHUNKY MESH SNEAKERS >
- HEART SHAPED SUNGLASSES >
- CHUNKY MESH SNEAKERS >
- ROPE HANDLE WRINKLED EFFECT PATENT BACKPACK >
As such, we have collaborated with the skateboarding sensation to showcase our Spring/Summer 2019 collection in new light. Hyojoo chats with us about her personal style, as well as her future plans for skating, as she rolls along Manhattan Beach, California in our range of stylish sneakers.
- CHUNKY SNEAKERS >
- TWO TONE STRAPPY FLATFORMS >
- DOUBLE RIM GEOMETRIC SUNGLASSES >
Hi Hyojoo, your graceful longboarding skills have taken the internet by storm. How did your longboarding journey begin and what do you enjoy most about the sport?
I was going through a repetitive daily routine at my 9-to-6 job and wanted to try something new and different. That was when I came across longboarding.
I never had any interest in sports, but longboarding never felt like a sport to me – it was a pure, joyful experience. As I have never learned how to ride a bicycle, I had never experienced wind at such speed against my face. The faster I went, the more I was able to forget about work and its stress.
Even until today, I can still remember my first longboarding experience. It was so refreshing!
- VELCRO SNEAKERS >
- VELCRO SNEAKERS >
- CHAIN STRAP BELT BAG >
You have longboarded down the streets of Berlin, Paris, Taipei and more, but we heard that Los Angeles is your favourite city to longboard in. Why is that so?
When I first arrived in Los Angeles, I longboarded along the cycling tracks next to the beach and fell in love with the feeling. There was perfect weather and happy faces everywhere. The abundance of longboarders, skateboarders and inline skaters also made it easy for me to blend in and be less self-conscious. The city, in general, was pulsing with positive vibes and energy.
Aside from your longboarding skills, your followers are also captivated by the way you dress. How would you describe your personal style and what do you think makes it unique?
My sense of style does not really represent the longboarding community and I think that is why it has caught my followers’ attention. When I first started longboarding, a lot of the fashion trends were inspired by the international skateboarding community so it was a really boyish fashion scene.
However, longboard dancing is a different genre on its own so there was no need for me to dress according to the scene. I chose my attired based on how they would complement my movements on the board. For example, tight pants are effective in streamlining my figure whereas loose shirts and skirts show off my spinning techniques.
What is next for you in the skateboarding scene? Is there a particular longboarding trick that you would like to nail, or another genre of skateboarding that you would like to pick up?
Lately, I have been enjoying roller-skating as well. I think there is a synergy between longboarding and roller-skating when it comes to creating new movements and practicing them. The movements are somewhat similar so practicing one really helps with the other. My ultimate goal is to roller-skate as well as I longboard, and to travel around the world to my favourite cities in my roller skates!
Poised on her nine-inch longboard, gliding in a manner that is as effortless as it is elegant, Hyojoo is a sight to behold. She calls these graceful motions “dancing on the longboard”, a unique style of skateboarding that has thrusted her into the international spotlight and attracted more than half a million followers on Instagram.
Although her feed is filled with videos of her longboarding, the South Korean beauty has somehow managed to become a style icon. “My sense of style does not represent the longboarding community,” Hyojoo explains, to give us an idea of why her outfits stand out as much as they do. Having seen her zip around in a checkered pant suit and bright red tulle skirt, we could not help but agree – her style is anything but conventional for what she does.
- CHUNKY MESH SNEAKERS >
- HEART SHAPED SUNGLASSES >
- CHUNKY MESH SNEAKERS >
- ROPE HANDLE WRINKLED EFFECT PATENT BACKPACK >
- CHUNKY SNEAKERS >
As such, we have collaborated with the skateboarding sensation to showcase our Spring/Summer 2019 collection in new light. Hyojoo chats with us about her personal style, as well as her future plans for skating, as she rolls along Manhattan Beach, California in our range of stylish sneakers.
- TWO TONE STRAPPY FLATFORMS >
- DOUBLE RIM GEOMETRIC SUNGLASSES >
Hi Hyojoo, your graceful longboarding skills have taken the internet by storm. How did your longboarding journey begin and what do you enjoy most about the sport?
I was going through a repetitive daily routine at my 9-to-6 job and wanted to try something new and different. That was when I came across longboarding.
I never had any interest in sports, but longboarding never felt like a sport to me – it was a pure, joyful experience. As I have never learned how to ride a bicycle, I had never experienced wind at such speed against my face. The faster I went, the more I was able to forget about work and its stress.
Even until today, I can still remember my first longboarding experience. It was so refreshing!
- VELCRO SNEAKERS >
- VELCRO SNEAKERS >
- CHAIN STRAP BELT BAG >
You have longboarded down the streets of Berlin, Paris, Taipei and more, but we heard that Los Angeles is your favourite city to longboard in. Why is that so?
When I first arrived in Los Angeles, I longboarded along the cycling tracks next to the beach and fell in love with the feeling. There was perfect weather and happy faces everywhere. The abundance of longboarders, skateboarders and inline skaters also made it easy for me to blend in and be less self-conscious. The city, in general, was pulsing with positive vibes and energy.
Aside from your longboarding skills, your followers are also captivated by the way you dress. How would you describe your personal style and what do you think makes it unique?
My sense of style does not really represent the longboarding community and I think that is why it has caught my followers’ attention. When I first started longboarding, a lot of the fashion trends were inspired by the international skateboarding community so it was a really boyish fashion scene.
However, longboard dancing is a different genre on its own so there was no need for me to dress according to the scene. I chose my attired based on how they would complement my movements on the board. For example, tight pants are effective in streamlining my figure whereas loose shirts and skirts show off my spinning techniques.
What is next for you in the skateboarding scene? Is there a particular longboarding trick that you would like to nail, or another genre of skateboarding that you would like to pick up?
Lately, I have been enjoying roller-skating as well. I think there is a synergy between longboarding and roller-skating when it comes to creating new movements and practicing them. The movements are somewhat similar so practicing one really helps with the other. My ultimate goal is to roller-skate as well as I longboard, and to travel around the world to my favourite cities in my roller skates!
