Mega Fashion influencer Yoyo Cao is featured regularly on many of the most popular fashion websites on the internet. Based in Singapore, the social media star is at the top of her game and considered to be one of the most successful and well-known personalities in the industry. Captivating an ever-growing following with her distinctive borrowed-from-the-boys personal style and now-iconic hair tuck, her perfectly executed outfits are scrutinized – and emulated – by countless fashion lovers all over the world.
Although the mother-of-one now has her very own dream team to help her out, she is still deeply involved in all of her projects. Beyond digital content creation, Yoyo is also the mastermind behind Exhibit, a fashion label that has headlined Singapore Fashion Week multiple times. We are thrilled to have this prolific creative style our Spring 2019 collection – featuring chic woven accessories, a seasonal must-have – in her inimitable way.
Yoyo also indulges us in a round of rapid-fire questions below.
What is your favourite thing about springtime?
It has got to be the comfortable weather.
First words that pop into your head when you hear the word ‘spring’?
Fresh, new perspectives.
Any exciting plans ahead?
Fashion week! That is always exciting. Everything else is a bit of a secret right now.
Favourite colours this season?
People often associate spring with soft pastel colours but I think a pop of primary blue or yellow is my favourite.
Describe spring fashion in a sentence.
The season calls for lesser layers but the hemlines don’t rise just yet. It is a lot of fun seeing the best of winter and summer meet in the middle.
Your fashion forecast for Spring 2019 is…
Everything utilitarian. I’ve seen them across a few designers and I am sure practicality will sit well with many.
Any protips for an easy spring outfit?
You can never go wrong with a classic white T-shirt and vintage jeans. Mix it up with a pair of boots or statement jacket, and don’t forget to accessorise!
Last but not least, if you had to pick one thing from our Spring 2019 collection, it would be...
The hat box top handle bag for its practicality and uncompromising chicness.
Mega fashion influencer Yoyo Cao is featured regularly on many of the most popular fashion websites on the internet. Based in Singapore, the social media star is at the top of her game and considered to be one of the most successful and well-known personalities in the industry. Captivating an ever-growing following with her distinctive borrowed-from-the-boys personal style and now-iconic hair tuck, her perfectly executed outfits are scrutinized – and emulated – by countless fashion lovers all over the world.
Although the mother-of-one now has her very own dream team to help her out, she is still deeply involved in all of her projects. Beyond digital content creation, Yoyo is also the mastermind behind Exhibit, a fashion label that has headlined Singapore Fashion Week multiple times. We are thrilled to have this prolific creative style our Spring 2019 collection – featuring chic woven accessories, a seasonal must-have – in her inimitable way.
Yoyo also indulges us in a round of rapid-fire questions below.
What is your favourite thing about springtime?
It has got to be the comfortable weather.
First words that pop into your head when you hear the word ‘spring’?
Fresh, new perspectives.
Any exciting plans ahead?
Fashion week! That is always exciting. Everything else is a bit of a secret right now.
Favourite colours this season?
People often associate spring with soft pastel colours but I think a pop of primary blue or yellow is my favourite.
Describe spring fashion in a sentence.
The season calls for lesser layers but the hemlines don’t rise just yet. It is a lot of fun seeing the best of winter and summer meet in the middle.
Your fashion forecast for Spring 2019 is…
Everything utilitarian. I’ve seen them across a few designers and I am sure practicality will sit well with many.
Any protips for an easy spring outfit?
You can never go wrong with a classic white T-shirt and vintage jeans. Mix it up with a pair of boots or statement jacket, and don’t forget to accessorise!
Last but not least, if you had to pick one thing from our Spring 2019 collection, it would be...
The hat box top handle bag for its practicality and uncompromising chicness.
