Diamonds are truly exotic and special. People who love Jewelry are keen to buy diamonds for themselves despite of the fact that Diamond jewelry does not make a functional gift. The practical uses of diamonds are limited. Of course they are used extensively in industry as they are excellent cutters but other than this it is hard to understand why many people buy them, and at least of having strong will to buy them.

Certainly the beauty of the diamonds is what attracts the buyers and the owners of them. But what are the other reasons that pull diamond lovers to the very famous Jewelry store in Los Angeles. Read on to comprehend the most important reasons behind the compulsive action and desire of people across the world.

1. DIAMONDS ARE DURABLE- The longevity, the clarity and the durability make them different from rest of their counterparts. People are obsessed with Diamond Jewelry because they know this will remain with them as it is for lifetime. True they are not gifts for everyone but they make

True they are not gifts for everyone but they make perfect present for the very special person in your life. This is a symbol of love, trust and longevity of their relationship.

2. SOCIAL STATUS- The mindset of human kind has always been to dominate others. When you want to be considered as better than others in any sense you don’t miss that opportunity. For showing your upper hand in the financial status you go and buy out diamond jewelry. Girls don’t mind carrying diamond pendant while on a date in the shopping center in Los Angeles. The idea is basically to impress, instead leave a lasting impression.

3. MOTIVATIONAL FACTOR- People enjoy success, accomplishments and achievements. Diamond jewelry is often used to motivate one-self or others. Whether it is a moment to cherish personally or professionally they tell themselves that they are worth it.Diamonds are rare and hence they are kept for the best and exclusive moments. Its uniqueness can be related to

Diamonds are rare and hence they are kept for the best and exclusive moments. Its uniqueness can be related to beauty of your loved one or the moment of the life.