In the five years to 2013, the Web Design Services Industry has grown rapidly because of the increase in broadband connections and the rise in the number of mobile internet connections; however, in the next five years, the number of broadband connections will reach a saturation point, slowing growth.

The Web Design Services industry has increased at an annualized rate of 2.7% to $20.1 billion in the five years to 2013, including growth of 4.5% in 2013. In the five years to 2013, it is estimated that the number of broadband connections will increase at an annualized rate of 17.5% to 263.3 million. Furthermore, the rapid proliferation of smartphones and tablets has caused businesses to turn to companies in the Web Design Services industry to develop websites optimized for mobile platforms.

The Web Design Services industry has a low level of market share concentration. While large multiservice agencies operate in the industry, revenue is also spread among thousands of small firms and nonemployers. No single web design firm accounts for more than 5.0% of total industry revenue. Nonemployers make up the majority of industry enterprises.

In the five years to 2018, the estimates say that industry revenue will increase. During this period, industry operators will continue to benefit from increased internet connectivity, especially across mobile platforms. In spite of this revenue growth, low barriers to entry will cause more players to enter the industry, hampering profit growth. In the five years to 2018, IBISWorld estimates that the number of firms operating in the industry will increase in the five years to 2018. [contact-form]