Darwin’s theory, ‘survival of the fittest’ holds truth in every era. Change is the only constant thing and when it comes to technology, it is evolving like crazy! When you have a website, you will want the world clients before they have even reached your product.
What Is A Mobile Website?
The Mobile Web – The world wide web (the Internet) as seen on a hand-held mobile device such as a smartphone or tablet PC that is connected to a wireless network.
What Is A Mobile Friendly Website?
A website that is easily accessible and viewable from a smart mobile phone or tablet PC via the mobile web. In other words, a website which changes its layout to the mobile size by retaining, font-size, hot sports.
A Mobile Friendly Website can make this happen for you. You might say “but I already have a website”. Yes, but not one that is made for mobile phones.
The problem is most full websites simply do not work properly on a mobile phone. You probably know the experience. They are painfully slow to load.
The pages are too big to fit on a small screen of a mobile phone. Thus making them too big to view. it’s like watching a movie through a keyhole and it’s the perfect way to frustrate your customer. They will just leave your site immediately and go and find a Mobile Friendly website.
These types of optimized sites can be custom made specifically for mobile phones and designed just for your business with a clear clean layout and look great, be super-fast to load and simple to use.
A mobile friendly website can present key information about your business in an informative way.
BENEFITS:-
1) A mobile friendly website makes the website more accessible
Mobile users access the internet whenever they want, and wherever they are. The main reason they browse the internet from their mobile phones, is the instant need and the inaccessibility of a desktop computer. A website that is not mobile friendly can push the visitors to abandon and look for another more convenient to navigate. For this reason, websites are developing responsive designs, to be accessible at any moment and with any device (smartphones, tablets).
2) A responsive design improves the website’s user experience
When a website is browsed from a mobile or tablet, it switches from a horizontal layout to a vertical format causing a different display of text and images. Responsive Web Design (RWD) manipulates the site to properly fit the screen of the device used rather than maintaining the same structure and shrinking the images and text sizes. As a result of this automatic adaptation, it improves the user experience by providing a more convenient navigation and an easier way of exploring the website.
3) A responsive web design is cost effective
Before the introduction of RWD, website owners used to create several versions of the same site to accustom to different sizes. This doubles and even triples the tasks as the content updates and source codes are done separately for each version. A Responsive web design can adjust to all screen sizes for a single source code for your site, and a single content management system. In addition, one responsive website means one access to the analytics. Google analytics tools report insights of the different devices used to navigate the website.
4) A mobile friendly website increases the sales.
While online buying is growing remarkably, more and more shoppers are using their mobile phones to purchase goods online. In 2013, 10% of the region’s online purchases were made via mobile, and this percentage is expected to reach 20% by 2015. Therefore, it would be a smart strategy for e-commerce websites to expand to mobile with a responsive design. This upgrade will, as mentioned before, improve the user experience, creating higher opportunities for completing an online sale.
5) A mobile optimized site empowers Google ranking
In the MENA, around 96% of Internet users search on Google whenever they are looking for something. For this reason, all websites work hard on their SEO to appear in first results of Google search to get good exposure. A crucial step in optimizing a website is to create a responsive web design because, in general, Google detects if a website is mobile friendly and favors it when displaying results for searches made through mobiles devices. This is especially the case when the query is related to local services.
In short can conclude
Businesses like yours can drive purchases with a mobile-friendly site
- a) 70% of mobile users have compared product prices on their cell phones.
- b) 65% have read product reviews on their phones.
- c) 50% of mobile searches lead to purchases.
This post first appeared on WAYS USED TO REPRESENT GRAPHIC DESIGN, please read the originial post: here
