Mobile marketing is one of the fastest growing platforms with the mobile internet making up at least 10% of the world’s internet use. Traditional websites and mobile websites require varied designing and coding treatments. The mobile revolution is here to stay so much so that it is imperative for businesses to be optimized for the mobile if they wish to meet their next customer. Mobile sales and marketing are proving to be extremely vital for strengthening the brand.

Some of the important features of a mobile website would be:

CTAs:

Clear, large and clickable Call-to-action buttons should imperatively be included on the mobile website due to the difficulty for the user in precise clicking on small screens. Finger-friendly websites should contain large, prominent buttons to enable accurate clicking for the user.

Mobile Maps:

The purpose of this feature is rather clear especially for small and local businesses that can be easily located by the users on Google. Mobile searches focus mainly on local areas so that consumers in the vicinity can visit the physical in-store.

Zoom:

Very obviously, phone screens tend to be smaller than desktop screens. It is best that product images are expandable or zoom able otherwise users may simply prefer to move to other websites that have friendly viewership.

Simplified Content:

Browsing on a mobile device may seem rather complicated due to its small screen but all the same extremely useful for the user to gather immediate and relevant information when required. It is always advisable to simplify the content and provide clear details so that they are easy to find.

Click to Call:

The click-to-call button mobile sites are extremely useful for the customers who wish to call the business and even visit it – more useful for local area businesses.

Optimization:

Optimizing the mobile website to be found by the user on the mobile, will enable users to locate and place the business in the line of their visit.

Mobile users are predominantly looking for sites that load in less than 5 seconds without too much scrolling or pinching. Maps and locations make it simple for the user to visit a local business to carry the product with them. Mobile friendly buttons with links to social media for customers to review the product is a feature that will increase customer trust. Ease of access to the main site as well information contained on the website and smooth shopping are experiences that are looked forward to by the customer. Multi-language support adds the cherry on the top.