Getting visitors to your website or blog is foremost work for any website owner. Most of the time website owners depended on free search engine traffic or paid advertising to generate traffic to their website.
As you see social media is playing an extremely important role for promoting products, services and for blogs also now, any website can get a lot of real traffic from social media sites.
Facebook has over 1 Billion users, Twitter with over 500 Million and Google Plus over 400 Million users, and there are many more social networks. No one can ignore social media to promote their business.
Whatever business you are running you can promote your products and services on social site, it can be free or paid.
Do not just deepened on search engine focusing on social media can give you as much good result as search engine. Now search engines are also focusing on social signals.
Here is an Infographic which shows the importance of social media and why one should be social savvy in 2013.
When social media is so crucial, every business should focus on social media and should start promoting their business as soon as possible if they are not doing so. Almost every social network is free to join, and you can start immediately.
Just Social presence will not bring visitors, to your website or for brand awareness will help you need to be active on Social Sites and grow their network. Just by registering, checking your account ones a week and posting just about your product or service or blog post will not help you to get most from social networks.
Here are some fundamental things you should do while promoting your business on social media.
Join Few Social Sites: Website owners normally jumps into creating an account in all the social sites which is not so important just focus on top three or four social networks like Facebook, Google, Twitter etc who have most of the active users. If you can master yourself on these social sites, you can get a lot of traffic to your website.
Be Active: Try to visit these social sites on a regular basis and make friends, follow other users, Like or Retweet there post. When users follow you then, only your message will spread on social sites. Making friends or making people follow you can only be possible when you will become active on social sites.
Promote your Social Presence: You should also promote that you or your business can also be found on social site. Adding social buttons on your website will help people to follow you on those social sites. Apart from that you can also use paid options like Facebook ads, which can help to increase your followers. This investment can help you in the future as you will have a lot of followers.
Share Useful Content: You should not just promote your business on social site share useful information which can help your followers. If you are selling a health product, then you should also share some content related to different disease and how to overcome from this disease. People not just need products, but they also need information, and if you are providing them that information they will start following and trusting you thus you can increase your social presence.
Social media is going to stay for a long time, and to focus on social media will surely going to help business and website to promote their products and services.