Working as a small Tour operator or travel agency, you must be expecting to handle the marketing yourself. SEO is essential for every website and investing in SEO is a plus point. There are lots of digital marketing techniques to handle your business website.
Remember, Google along with other search engines are usually refining the search algorithms to avoid spammers who misuse or distract marketing rules. An ideal way to maintain high search ranking in search engine is to offer applicable content to the users searching for tours or the trekking activities.
Here are some tips on SEO for travel and trekking website:
1.Focus more on your niche
You have to face it; you will never be able to compete with other large travel agency if you do not apply proper SEO techniques for your business. Take advantage of your innovative service and get an opportunity to clearly define the offer and facilities your company provides to the clients.
If there are other approach to make your travel or tour more interesting, then you may want to include them. Better provide precise offer and develop a content focusing more on your niche. This makes your travel and trekking website more relevant to the visitors looking for some specific tour packages.
2.Make sure your website is mobile-friendly
These days most of the customers love to explore the website through their mobile phones. And, it will be troubling if you have not developed mobile friendly website. Indeed, your website should be single destination for:
•Exploring your travel and trekking activities
•Booking and paying for a tour
•Connecting with you to solve the queries
So, to shine in today’s competitive world, ensure you have mobile-friendly website, do not stay in the hope tourist carrying a laptop for their travel trip.
3.Use high-quality unique description for your travel activities
Your travel packages are what tourists are looking for. So, offer them long and informative travel information. This helps them to understand the place and the circumstance before planning a tour.
Most of the blogger explains that longer article tends to get better ranking compared to the short one. As you are willing to engage customers towards your site for a long time, make them busy providing long and meaningful contents.
4.Better include visual content to promote your treks
So, you want to get the most out of your travel and trekking website, right? Then why don’t you include visual content to promote your treks. Better include the videos that contain panoramas, landmarks and images that excite your customers.
Add the visual content to your website and your customers will surely get influenced. Also, you can hire and keep the range of professional images of your tours and the promotion becomes easier.
5.Write informative and interesting blog post
Writing blog post may be daunting task, but you have to do it to make your website more engaging. Just think about the things you talk with your customers during the treks and write about those places in interesting ways.
You may even be familiar with local partners that you are willing endorse as a part of your personal business. This type of writing underlines that you understand what you are talking about and you are familiar with your destination.
6.Link your tour pages with your blog post
When writing those great posts about your travel journey or experience, do not forget to connect with your tour pages. You can also integrate your tour straight into the blog post somehow, perhaps talking about a restaurant, beautiful places, or significant site that can visited at the time of the tour.
Better work on a short video interview with a guide or yourself discussing something the visitors would love to explore or experience. If the video you develop is related to a precise tour or activity, you can even use the video again on your tour page as well. This is an ideal way to re-purpose your article and make your website worthier.
7.Remember the time you work on SEO previously
SEO, Search Engine Optimization is everything about making your website available on the top page of popular search engine result page.
You can easily carry out this by:
•Focusing on the targeted visitors who will look for on Google and using these keywords into the web content.
•Develop innovative and unique content which hasn’t been published on the internet
•Write blog post and landing page that boosts the chance to find your website via social media and other organic searches.
I hope you are aware of the SEO tips for travel and trekking website. If you have limited budget, then you can learn basic social media marketing skills as well.
So, willing to introduce your website to SEO world?
If you are looking for a reliable SEO service Company to deal with your digital marketing requirement, then Creative SEO Nepal is always available for your help. Connect with us today and make your website rich of digital marketing techniques. We also help with SEO training in Nepal, if you are willing to learn and relish in digital marketing world.
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