As we are approaching the end of the year 2020, the celebration vibes are increasing. After another record-breaking Black Friday and Cyber Monday sales, it’s time to prepare for the end season festive occasion, i.e., Christmas. You might have observed the eye-opening numbers that illustrate how busy online retailers were from November 27-30. If not, then we have brought you the stats that will be a jaw-dropping experience for you:
- Shopify’s data shows that their sales increased by 76% during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019.
- Adobe estimates that USD 9 billion was spent online in the U.S. on Black Friday alone.
- Amazon posted a 60% increase in sales in its marketplace.
Mastercard coined the phrase “The 75 days of Christmas” to cover this extended run of increased online spending. It begins in October and continues until after Christmas Day. If we look at the broader context, there were some clear winners and losers in the year 2020’s frenzied shopping period.
The winners were the ones who quickly adopted the COVID-19 economy. With brick-and-mortar stores closed, shoppers switched to eCommerce in unprecedented numbers this year. With the eCommerce facility being convenient and easy to adopt, we are also witnessing a more permanent shift in shoppers’ preferences. Though many brick-and-mortar stores reopened, but shoppers still preferred the convenience and safety of online delivery.
To proceed with the topic, let’s first understand the difference between eCommerce & mCommerce.
What is the difference between eCommerce & mCommerce?
eCommerce or electronic commerce is the online purchase and sale of goods/services.
mCommerce or mobile commerce is shopping online without a desktop device, usually through a handy smartphone.
The definition of mCommerce falls under the broad umbrella term “eCommerce,” but the distinctions are important to figure out.
When we talk about mCommerce, it is more about increased consumers’ convenience, who can shop from anywhere and any hour of the day. It also means improved location tracking for retailers, along with the potential for innovative technologies such as augmented reality (AR) and in-app payments.
It is advised that retailers should consider both eCommerce and mCommerce. Hence, should have two-pronged strategies that cater to the unique strengths of each.
Now let’s move on to check how to make the most of eCommerce for Christmas and into 2021.
eCommerce tips & trends for Christmas 2020
To help you understand the points, let’s first consider some retail statistics from the first lockdown period.
In April 2020, eCommerce websites in the U.S. processed more transactions on average every single day than they did on Black Friday 2019.
This post first appeared on Top 5 Mobile App Design Trends To Follow In 2016, please read the originial post: here
