With the increasing numbers of smartphone users, the demand for Mobile apps is escalating worldwide. Adopting a perfect mobile app UI/UX design will be a good idea to boost users’ interaction and increase ROI.   

No doubt, the first impression of any mobile application is its UI design, as it deals with visual design, layouts, typography, etc. But this doesn’t mean that we can stop thinking about UX. UX is all about how users feel. The combined efforts of UI & UX will drive success to any mobile apps.    

Mobile App UI/UX Design Trends for Business Growth 

As we all have the basic knowledge of the importance of UI & UX. Let's walk you through the design trends that will skyrocket your business growth and decrease the app bounce rate. 

1. Focus on improving personalization 

The very first trend to look forward is about improving mobile app personalization. A tailored UX is playing a vital role in mobile app development. The presence of Artificial Intelligence and Machine Learning is working great for such customization.   

For example, YouTube uses Artificial Intelligence to scroll through users’ choices and offers songs or movies recommendation as per their interest. Whether you are a fitness app, bucket list app, or any other type of app, your customers will love getting personalized suggestions. 

2. Improve user onboarding experience 

A complex onboarding process for a mobile app can deteriorate users' experience. It's better to implement a password-less login approach or keep it as simple as possible.