URL (Uniform Resource Locator) structure is the location of your page on the internet. According to SEO we should make your webpage link Seo Friendly and it should not be more than 2083 characters. An SEO friendly link makes your website indexation process easy.If you make your website links structure SEO friendly then there are more chances to improve your website ranking in search engines so you should make your website SEO friendly and hire a professional website design and developer from a website development company.

Now we are discussing the important points for optimizing links that will increase your website ranking in search engine result pages.

Summarize your Content with Great Title: As we know that right title increases the chances of clicks on your website. Sometime we write an article for our website and we see that article permalink is same as title. So you can make your article link short and make your URL SEO responsive.

Keep your URL Short and Descriptive: We should make our website link short and sweet. A short URL can easily type and read. If you use keywords in your website, it’s really very helpful to improve your website ranking in SERP’s but one thing always keep in mind that important and meaningful words used in the starting of link.

Dynamic Vs. Static URLs: If our web page created in content management system then CMS dynamically generates the URL with unwanted characters and parameters so Google don’t like these kinds of links. Static URL is one of the best options in which user can easily edit the URL and make it SEO responsive.

Hyphens Vs. Underscore: If we use hyphen in our web page links as a word separator then Google will definitely consider these links. If you use underscore in URL then Google will not consider it. These types of URL’s called non SEO friendly URL’s so we should use hyphens in URL’s.

Use of Sub Domains: if we use subdomains for user generated content posting then it should be completely different from our web domain. For getting high authority you should hosted your website on main domain.

Duplicate URL’s: According to SEO you should not duplicate links for your website pages. Duplicate URL creates the problem of duplicity and Google consider these URLs in duplicate links and Google don’t like duplicate content. In this condition we can use canonical tags or 301 redirect.

Don’t use too many Folders: We should not use unnecessary folders and subfolders because these folders make your website links lengthy and unstructured that is not good for your website ranking.

Use Lowercase Letters in URL’s: If you have two links that pointing to the same page. First URL is dashburst.com/blog/seo and second is dashburst.com/blog/Seo but search engine will consider both URLs as different links. So we should use only lower case letters in URL’s.

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