Unless you’ve been living under rocks for the last few years, you don’t need to be told the importance of Marketing tools. Modern age digital marketers are exploiting various tools to make efficient and powerful digital strategy and bring remarkable success for online businesses. As we know digital marketing plays a very crucial role in the promotion of any product, service, and an overall online brand. If you’re not using the latest innovations and tools in your marketing campaigns then you’re potentially losing a lot on the possible results you might attract otherwise.

There is no match the experience and strategies that the digital marketers apply, however using the right tools to complement the goals it’s easier to achieve and exceed. If you’re not aware of all such tools that can aid various aspects of your marketing it can be challenging to find the same without apt research. Growing online and staying ahead of your competition requires you to smartly integrate the tools in various aspects of your online business.

We’ve made your task easier. We asked the top digital marketers gurus to share their secret weapons. Read the article to find out what these gurus use to grow their business. You can use these tools for various objectives like content marketing, social media, artificial intelligence, automation, and much more.

Let’s discuss these best tools that we’ve covered for you in this crowdsourced article.

I’ve used quite a few marketing tools in my day, for everything from social media automation, to visual creation, to content management, to email marketing. If there are three tools I absolutely have to use every day, they’re Omnisend, Buffer, and Canva.

#1. Omnisend

I might be biased when talking about Omnisend– but it’s definitely been a game changer for email marketing for me. Being able to engage with our own customers using our native platform not only helps us reap the same advantages we sell to our customers, but it helps us create the best user experience possible. We eat, breathe, and live omnichannel marketing- so it’s only natural to use our own tool for this.

Creating messages is insanely easy:

I never have to code my messages, I can just drag and drop the content to where I need it. All of those staple things you need to do as a marketer, like sending emails, building a subscriber list, creating landing pages for promotions, and retargeting customers, we can do it all from Omnisend- so why go anywhere else for it?

The automation workflows are nice and visual so I can see exactly where each of our customers is in our workflow and what message they’ll be getting next. And I’m not going to lie, being able to add all the channels we use into our automation workflows makes building and maintaining relationships with our customers that much easier.Omnisend is definitely a must-try for anyone who needs an upgrade to their simple email marketing tool.

#2. Buffer

I could not live without Buffer. I happily give them $10 per month because being able to share content to any account from any page saves me so much time and effort. Buffer is also amazing at constantly improving their tool, which is likely why I’ve stuck with them for so long.

I plan weeks of Twitter posts in advance, so our queue has always got great content in it. I also love the content inbox, where I can add an RSS feed of great sites for external content sharing. This improves our social engagement by sharing content that our audience will find relevant.

Don’t get me wrong, there are a lot of social tools out there that have more powerful automation than Buffer and can do more. But for the price to quality ratio, Buffer is a social staple.

#3. Canva

Sometimes, I don’t want to open up Photoshop or Illustrator to create a great visual. Sometimes, I just need a beautiful quick image in the next few minutes. My go-to is Canva.

I have Canva for business too, so I just load in our brand fonts and palettes and go to town on a new image. It’s such a timesaver for when you just need to get something gorgeous together quickly. It’s so easy and intuitive that just about anyone can use it and create professional looking visuals in minutes.

#1. MailChimp

Keeping up with interested parties is an essential part of business growth. In practice, targeted email marketing is an affordable and effective way to communicate with your consumer base, encourage purchases, and earn brand loyalty. Because consumer retention is the only practical way to succeed long-term, it’s crucial for retailers to find effective ways to reach out to their loyal clients.

Although email marketing has existed for many years, the rise of automation has enabled businesses to craft attractive and high-quality email campaigns with ease. These software services are incredibly effective and usually offer an extensive list of capabilities that any business can use to their advantage.

For instance, MailChimp may be known as a newsletter service, but the marketing automation powerhouse can do much more. In fact, many companies rely on this software to send postcards, create landing pages, and form targeted ads, all of which are crucial for customer retention.

#2. Ahrefs

A go-to for digital marketers, Ahrefs makes it easy to assess whether or not content marketing efforts are actually working. By providing comprehensive breakdowns of links to your website, mentions of your business, as well as keywords that your content may rank for, Ahrefs is necessary for companies that are looking to monitor and assess the success of their content marketing efforts and their hopefully growing digital reach.

Ahrefs is one of the most powerful marketing digital marketing tools in the industry, especially for link-building campaigns. Ahrefs makes it easy to assess your content marketing strategy and track links and mentions of your company. Likewise, the software service also offers users a user-friendly breakdown of your competitors’ links. This enables marketing teams to piggyback off the high ranking are relevant sites to boost their SEO.

Link-building is a crucial component of a site’s page rank, but it’s more about quality than quantity. Specifically, one link from an authoritative source is more valuable than several links from low-ranking sites. On the other hand, quantity still has its place, though the number of referring domains is arguably more important than the total number of backlinks.

#1: LSIGraph

Why do i recommend this?

Mainly because it is a saving grace for those of you who are involved in content marketing. LSIGraph is an easy-to-use tool that gives you hundreds of LSI keywords within a second that you can sprinkle in your content. It is designed to help you solve your keyword research problems that results in this tool being the best choice.

We understand the need to create content that stands out, overshoots user expectations and is attractive to search engines. Hence, we came up with LSIGraph to answer to these circumstances.

Currently, we have a database of 30 million keywords for you to benefit from. From the list of LSI keywords returned to you, choose those keywords that are relevant to your content and apply them. You can easily identify the most profitable LSI keywords to help you in your SEO strategy.

To get started, simply enter a word or phrase, select your preferred location and language into the search bar and you will receive a responsive table with related search terms broken down into specific tabs.

Once you have filled in the required information, a long list of keywords will be returned to you.

You will also be presented with metrics that you can benefit from for your LSI keywords research namely; trend, search, CPC, Competition, and LSV (Latent Semantic Value), an algorithm created by is to tell you precisely how valuable an LSI Keyword is. Use the keyword that speaks to you most and insert them in your content today!

As a digital marketer, having a tool like this gives me access to the secret vault of valuable keywords that pleases my audience and search engines. It is also a great tool to rank and rank high when done right.

#2. GDoc SEO Assistant

Once you’ve gotten your LSI keywords, you need to check how optimized your content is for a specific keyword you put in and how easy it is to rank. Now, GDoc SEO Assistant provides the fastest and easiest way to achieve that.

Often times, we constantly face problems of ensuring our content is written in an SEO-friendly style. This add-on is designed to generate SEO suggestions and related keywords for content optimization which then solves the problem above. It helps content writers, bloggers, and online marketing experts like you to analyze and improve your content based on valid SEO standards.

I also mainly use the GDoc SEO Assistant to check on my content while I write as it gives me an instant feedback. This allows me to optimize right on the spot and everything is done in a single click!

Having this free extension in your marketing strategy will simplify your work and you’ll happily see improvements to your website and SEO in due time!

#1. Nightwatch.io

Out tool is irreplaceable in the daily work of our team. Apart from rank tracking and keyword research, it allows us to have a very clear picture of our SEO performance and progress, thanks to its unique graph visualizations feature. Nightwatch is an all-in-one SEO solution designed for the businesses aimed at scaling up.

The rank tracking accuracy of Nightwatch in comparison to other rank trackers (10 results per page vs 100 results per page) allows the users to get more precise data which they can use to improve their SEO strategy. The tool is also great for analyzing the website’s performance thanks to the advanced site audit feature, and customizable reports make it easy to share the gathered data with the rest of the marketing team or clients.

#2. Brand24

This tool has become one of our favorite solutions in recent months. It’s a social media monitoring tool which can be used for various marketing activities. Here, at Nightwatch, we use it not only to find mentions of our product on blogs and social media platforms but also to find new link-building opportunities to improve our SEO.

Brand24 can also be used to spy on your competitors, as well as follow the latest industry news and spot new trends. This tool should become a part of the toolkit for every marketer who wants to stay ahead of the competition and stay connected with their audience.

As an SEO specialist, I need tools which can help me to dig deep into technical SEO, keyword data and do backlink research. Besides one of the most important SEO tools – Search Console, I can’t imagine my work to be done without these three:

#1. Spotibo SEO Checker

Spotibo is a tool developed by a team where I am working. I have used this tool from the very beginning and I can’t imagine doing serious technical SEO without it. I can say it’s a great cloud alternative to Screaming Frog – a very well-known and used tool in the SEO community. It’s very easy to do any kind of technical or on-page audit and it’s even faster to find an SEO issue because I filter the data inside the platform without using spreadsheets. And that saves my time a lot. The tool can fulfill the needs of non-tech marketers as well as geeks.

#2. Ahrefs

I love Ahrefs from the first time I tried it. It was super easy for me to understand all the features at the beginning. After some time I took a course from Ahrefs which opened my eyes and understood what magic you can do with it! I see it as a very powerful tool to perform competition analysis, backlink analysis and content creating. I can see all keywords competition is ranking for, their backlink history, best pages.

With Ahrefs, it’s super fast and easy to do a content gap analysis or explore new keywords and topics to focus on when creating content. You add any word in the keyword explorer, and in return, you can see straight away how difficult it is to rank with that keyword, what suggested keywords you should add or use instead, what is the biggest competition and how to beat it.

#3. Marketing Miner

For more deep keyword ideas and search data, I use Marketing Miner. To me, that is the best alternative tool to Google Keyword Planner. It provides keyword suggestions from various search engines, such as Adwords, Bing, Google or Youtube. It can be used also for link prospecting or search position check. Basically, it’s a tool without which I couldn’t finish any keyword analysis.

#1. Google Keyword Planner

Google Keyword Planner (GKP) is absolutely critical for determining your digital marketing landscape.

Increasingly, interactions between businesses and prospective customers happen over search.

Google Keyword Planner allows your company to find the keywords that help you achieve brand visibility on search for your target audiences.

Specifically, Keyword Planner provides insights about:

Terms people use online to find information relevant to your company

Reference the average monthly searches to find how many people are searching specific terms associated with or relevant to your company.

The competitive landscape around relevant search terms

The “competition” column on Keyword Planner provides a relative measure of the value of a search engines results page (SERP). This helps you learn how much effort a top ranking will involve.

Use Google Keyword Planner to identify your target keywords and the terms that you should include in your website content that will help your chances to rank for those terms, and as a result, earn engagement from those search audiences.

#2. HubSpot

HubSpot allows digital marketers to organize, execute, and measure their efforts in an intuitive manner and according to their business objectives.

A few of the most valuable elements of HubSpot for marketers include:

Storing and organizing contact lists

Collecting and leveraging high-quality contacts can define the difference between an effective and underperforming marketing.

Pipelines

Dividing your core business processes based in organized pipelines allows you to easily access information according to their project and business objectives.

Deals:

Deals allow you to create and track efforts from their start through their completion. Deals are helpful for tracking the progress of individual marketing opportunities and determining your strengths and opportunities.

Dashboards:

Dashboards give you an overview of the overall progress of your projects, which is helpful for determining how well you are meeting monthly, quarterly, and annual goals.

Crafting a digital marketing strategy in 2019 is really different from the days we were doing five years back, the market is evolving, consumers are trusting fewer brands and Content marketing is witnessing the greatest phase of it’s very existence. So as a digital marketer, today I will provide more light to the tools which can be used to boost the content marketing efforts every digital marketer is making.

#1. UberSuggest

UberSuggest is the greatest ever free digital marketing tool, if you are looking for free and relevant organic traffic to your Website, then you must get familiar with uber suggest. This tool by digital marketing pioneer Neil Patel is the best free keyword and competitor research tool which every digital marketer should leverage. This tool comes with features which many tools are charging for.

USPs

• Free
• Keyword research with CPC and CTR
• Traffic Analysis
• Backlink Analysis
• Content Ideas

#2. Taggbox

Have you ever heard about user-generated content marketing? It is the latest and the most trusted digital marketing activity which every business is trying to leverage for increasing brand trust and loyalty among its audience. Taggbox is a powerful UGC platform which lets you collect, curate, and display user-generated social content on your website, E-mails or any digital screen. This social media aggregator tool also comes with a plethora of beautiful themes and moderation options which allows you to customize your social media wall accordingly, effectively and easily!

USPs

• Cost-Effective
• Moderation and Profanity Filter
• Amazing Customization options for websites and displays
• 24*7 Robust & Quick Customer Support
• API availability

#1. Google Trends

Whenever I think about writing a blog or running a search campaign, I use the Google trends for keyword researching. Google trends give me a glimpse of how keywords perform over time. This tool also provides us geographical and related terms. I suggest this tool to everyone because you can perform deep keyword research and you can also compare two search queries with each other.

Key Points

• Show the trend for a keyword that helps you in finding the content idea
• Show you sessional spikes and geographical based difference for a keyword at a glimpse

#2. MOZBar

Moz provides a bunch of free as well as paid services and Mozbar is one of them. I am using this tool since I started blogging. This tool helps me with on-page elements, link metrics, HTTP status, markup and also helps in identifying the types of links on a page are dofollow, nofollow, internal or external.

I suggest this tool to others because it shows the DA & PA (which are an important factor from the SEO point of view) on a single bar along with link matrics and number of backlinks.

Key points

• Shows domain authority (DA) & page authority (PA)
• Provides link profile ( like dofollow, nofollow, internal or external)
• Gives on-page elements, general attributes, link metrics, markup, and HTTP status all in one place for free

#3. Google PageSpeed Insights

The success of a website is defined by user satisfaction and website’s page loading speed is a necessary factor for user satisfaction.

I personally use this tool for getting the speed insights of my website pages, so that I can improve the website’s performance. This tool shows me loading time for mobile as well as for desktop along with the possible ways to improve site speed. Check out 5 DIY ways to boost a website speed.

Google PageSpeed tool can help you in improving your website speed and making your website SEO friendly.

Key Points

• Shows web page speed insights for mobile as well as for desktop
• Provides the possible ways to optimize the website speed

Conclusion

Are you using these tools to promote your online business? You’re ahead in the game if your answer is yes. If your answer is no, see where you can fit these tools in your digital marketing endeavours, whether it’s traffic, analytics, competitive analysis, marketing strategies, and many more things. If you think we’re missing some necessary marketing tools then share with us.

Further Expert Roundup Posts for Reading:

Insider Tips For Effective Social Media Marketing From These Inspiring Women Marketers

19 Expert Predictions on Digital Marketing Trends in 2019

Actionable Search Engine Ranking Advice by 14 Seasoned Marketing Experts

Insights On Writing Content To Rank In Google SERPs By 11 Content Marketing Specialists