INTRODUCTION

Understanding CRM in healthcare

Patient-centric care is the new buzzword in the Healthcare industry and we are witnessing significant transformation with a growing emphasis on customer relationship management (CRM).

While information is easy to access and digital devices are ubiquitous these days, patients may be better informed about their medical condition, but still lack the expert knowledge of a provider. Unless the provider-patient relationship changes to a collaborative partnership, it is not possible for the patient to participate actively in disease management.

CRM tools act as a bridge between providers and patients to establish a vibrant feedback loop between two “equal” stakeholders, in contrast to traditional power hierarchy between doctor and patient. A continuous flow of meaningful interaction between physicians and patients vastly enhances overall care and clinical outcomes — for what is Healthcare Crm, but a means to improving patient management.The primary goal of healthcare CRM development is to centralize and manage patient data efficiently.

The resultant benefits of CRM in healthcare are immense and healthcare providers are now accepting it as a powerful tool to manage patient engagement. In this blog post, we will explore what is healthcare CRM and how it improves patient management.

DEFINITION

What is healthcare CRM?

CRM as many of you may understand is the blend of processes, technologies, and strategies that businesses use to manage interactions with existing and prospective customers. What is healthcare CRM? It is a CRM solution that is specifically tailored to meet the needs of the healthcare industry, namely:

• Streamline, store and manage patient information for ready and secure access.
• Automate sales and marketing processes and improve communications.
• Adhere to security and regulatory norms to safeguard patient privacy.

Healthcare CRM development helps us use technology and strategies to manage and analyze patient data throughout the patient lifecycle. It has emerged as a critical component of modern healthcare, as CRM software development for healthcare can shift the paradigm from provider-centric decision-making to patient-centered treatment pathways, aimed primarily at increasing patient engagement, patient satisfaction and patient outcomes.

In fact, when an IT consultant with expertise in the healthcare domain is entrusted with healthcare CRM development, a unique platform can be built where healthcare providers can better understand and respond to individual patient needs – building strong patient relationships, enhancing patient-provider communication, and offering personalized care plans.

Take a look at the table below to understand what is healthcare CRM doing to make patient management more effective. CRM software development for healthcare can be designed to benefit both providers and patients. Patients benefit from improved care experience, better health outcomes and augmented patient engagement. Healthcare providers can increase their efficiency, improve decision-making through use of data and comply with regulatory rules.

A good healthcare CRM solution benefits both providers and patients

SIGNIFICANCE

Healthcare CRM keeps medical information updated

Both patients and providers need accurate medical information and healthcare data if they are to optimize patient participation and ensure effective clinical outcomes. So what is healthcare CRM development if it is not customized to capture one of the main benefits of healthcare CRM –patient management?

While CRM software development for healthcare can provide up-to-date medical information, it is important to understand how this impacts patient management.

Error reduction: In the US alone, 7000-9000 people die due to medication errors. It costs more than $40 billion to treat patients who seek treatment due to medication errors, with over 7 million patients affected every year. Up-to-date medical information including allergies, can help to reduce these incidents.

Readmission reduction: Nearly 20% of Medicare patients are readmitted to hospitals within 30 days of discharge according to estimates by the Agency for Healthcare Research and Quality. Real-time access to a patient’s health information linked to post-hospitalization recovery may help timely interventions and potentially reduce readmission rates.

Enhanced chronic disease management: According to The Centers for Disease Control and Prevention, six in 10 adults in the United States have a chronic disease, and four in 10 have two or more. Regular feed from labs on patient test results and treatment history can help to make management of chronic conditions effective.

The significance of timely medical updates is amply illustrated above, but in recent times, the contribution it makes to public health surveillance and medical research cannot be stressed enough. This came to light during the COVID-19 outbreak.

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