When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being a user. Customers are more about value perception, while users are all about behaviour and doing. They can be – and often are – the same person. However, when […]
Related Articles
This post first appeared on The Akendi UX Blog: UX Reflections On All Things U, please read the originial post: here
