There’s a reason Romeo compared his Love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn’t the best tool for understanding or describing human attitudes and behaviours. With the advances of AI, the proliferation of data science, and QuantUX, there’s a trend toward trying to “math” everything. Instead, […]

The post Is Romeo’s love for Juliet a 7 on the Likert scale? first appeared on Akendi UX Blog.