Good Journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in businesses, or a significant societal change (i.e., the pandemic) means different interactions, experiences, attitudes, and behaviours. Sometimes faster and more sudden than you’d anticipate. For these reasons, your personas and journeys need to […]

The post Journeys and Personas Aren’t Forever first appeared on Akendi UX Blog.