Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails opened, website visits, red and blue Fish, etc.) and use them as is. That won’t necessarily give you the insights you need and you may overlook the most insightful way to optimally structure information. For […]

The post One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design first appeared on Akendi UX Blog.