Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve experiences for real people. For this reason, you need to recognize they are not real people, but at the same time, when you are making design decisions, treat them as real people. […]
The post Bringing Data to Life: Personas first appeared on Akendi UX Blog.This post first appeared on The Akendi UX Blog: UX Reflections On All Things U, please read the originial post: here
