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Brand Strategy: Is a Controversial Name a Good Approach?

Would you be Escobar’s customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between the 80s and 90s and who murdered his fellow Colombians and others around the world. The one that was made even more popular thanks to the semi-accurate Netflix show “Narcos”. No, I’m […]



This post first appeared on The Akendi UX Blog: UX Reflections On All Things U, please read the originial post: here

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Brand Strategy: Is a Controversial Name a Good Approach?

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