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Promotional Posters are a popular but often underutilized Marketing tool. Although mostly used by small businesses, they can provide powerful marketing results for companies of all sizes. If you haven’t made marketing posters a part of your marketing materials, we’re here to share five great benefits of posters for your business.

1. Scale, design and messaging flexibility.
   When people think of marketing posters, they think of the 24” x 36” standard size movie poster. As one of the most flexible types of print marketing materials, marketing posters actually come in a wide range of shapes and sizes. At Web Dreams Launch, we offer four different sizes: 18” x 24”,19” x 27”, 24” x 36”, 26” x 39”
   These different sizes allow you to do different things with marketing posters. For example, small posters can be mounted in areas with limited space, such as bulletin boards or kiosks. Larger posters allow more graphic design flexibility while creating more visual impact to draw attention.

When it comes to sign and poster design, the possibilities are limitless with our digital resources. From large headlines to small print that keep people reading, from subtle earthy shades to outrageous neon colors, from classy, professional photos to cartoonish hand-drawn visuals, the design options are only limited by your imagination.
One of the biggest advantages of advertising posters is their effectiveness in communicating different types of marketing messages. Building brand awareness, launching your next product or service, announcing a big year-end sale or opening a new location, promoting your support for a local charity or fundraising event. These are just a few of the many types of marketing messages that are best suited for poster advertising.

2. Cost-effectiveness.
   Compared to other print marketing strategies, such as video ads, print newspaper or magazine ads, poster marketing offers a higher return on investment.

Depending on the size and design, posters can cost a few dollars each to make, especially if you buy them in bulk. Meanwhile, print ads in magazines can cost hundreds or even thousands of dollars.

Even large posters with high-quality graphics cost less than the average print ad. Additionally, magazines and newspapers are filled with other ads competing with you for your so-called eyeball time. With posters, anyone walking by has the ability to see it. Also, although poster distribution costs are not free, they are very low.

3. High visibility.
   You can go anywhere where you are legally allowed to put up posters. They are lightweight and easy to transport. In addition, they do not take up much space and are easy to hang or install. You can improve the response by customizing the posters for different areas where you place them. And they’re great for high-traffic areas, where people can stop and read them as they pass. All this makes the posters easier to see and read by a large number of prospective customers.
4. Long term exposure.
   Two of the most important features of promotional posters are 24/7 accessibility and longevity compared to other print marketing materials. For example, most newspaper readers recycle or discard the paper after reading it once. With posters, your message is front and center for people to see until you leave it. In the right places, your posters will be in front of an audience for days, weeks, months or even years, depending on the timeliness of the message and the durability of the materials. If you’re using posters as a long-term marketing strategy, keeping them designed will help them maintain their appearance for a long time.

Posters are often exposed to your intended audience. Your message will be seen 24 hours a day in 24-hour businesses like bus stations or all-night diners and coffee shops. In high-traffic areas such as downtown business districts, shopping malls, banks and rapid transit stops, people will see the message repeatedly, increasing their chances of becoming a customer.

5. Help build your brand.

One of the basic principles of effective marketing is to ensure that the different elements of your marketing plan are aligned with each other in terms of content, color, logo and design. From a visual and messaging standpoint, promotional posters are most effective in creating a balance with your other marketing tools.
For example, posters can reflect the look, feel, and messaging of your website and other marketing collateral. If you’re rebranding or launching a new website with different colors and a different design, posters are a great way to get new visuals and key messages in front of people quickly and affordably.

Larger than brochures and flyers, but smaller than billboards, posters with a compelling message and eye-catching design generate high levels of engagement. They can reach a wider audience, especially in high-traffic areas. When designed to align with key elements of your marketing strategy, they have the power to meaningfully build and enhance your brand.

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